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Chapter 1: Introduction to Consumer Behaviour

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Chapter 1: Introduction to Consumer Behaviour

Schiffman/Kanuk/Das ... Times New Roman Wingdings Arial Dad`s Tie Chapter 1 Introduction to Consumer Behaviour Opening Vignettes Consumer Behaviour Personal Consumer PowerPoint Presentation The Production Concept The Product Concept The Selling Concept The Marketing Concept Business Leaders ...

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Date added: November 8, 2012 - Views: 800

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Chapter 6 Consumer Learning

Chapter 6 Consumer Learning Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das *Copyright © 2006 Pearson Education Canada Inc. Opening Vignette Why did these products fail?

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Date added: September 7, 2012 - Views: 58

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Chapter 3 Market Segmentation - Welcome to the College of ...

Personality and Consumer Behavior ... From Consumer Materialism to Compulsive Consumption Consumer materialism The extent to which a person is considered ... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk weblink weblink Figure 5.2 A ...

http://cab.latech.edu/~damyx/mktg320/schiffman_cb09_ppt/schiffman_cb09_ppt_05.ppt

Date added: September 21, 2011 - Views: 329

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Model of Consumer Behavior - Universitas Muhammadiyah Malang

Consumer Behavior PPs ... Cross Cultural Face to Face Groups References Groups Family Situational Determinants Major Factors Influencing Buyer Behavior by Schiffman & Kanuk The Consumer as an Individual Consumer in their Social and Cultural Settings The Consumer as an Individual Consumer Need ...

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Date added: November 21, 2012 - Views: 129

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Chapter 3 Market Segmentation - Yola

Cross-Cultural Consumer Behavior: An International Perspective ... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk ...

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Date added: December 9, 2013 - Views: 33

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Chapter 3 Market Segmentation - Louisiana Tech University

... marketing mixes Chapter 3 Market Segmentation Consumer Behavior ... Consumer Behavior, Ninth Edition Schiffman & Kanuk Phase 2 Target Market and Marketing Mix Selection Phase 3 Product/Brand Positioning Phase 1 Market Segmentation Table 3.1 Market Segmentation Occupation ...

http://cab.latech.edu/~damyx/mktg320/schiffman_cb09_ppt/schiffman_cb09_ppt_03.ppt

Date added: October 11, 2011 - Views: 85

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Slide 1

Chapter No: 07 Chapter Name: Learning Modular: Afjal Hossain Assistant Professor Department of Marketing, PSTU Leon G. Schiffman & Leslie Lazar KanukConsumer Behavior” 8th edition, Prentice Hall – 2006 0*

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Date added: June 18, 2014 - Views: 2

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 8 Consumer Attitude Formation and Change Attitudes Attitudes are not directly observable Attitude must be inferred from what people say or what they do Example : determining that a consumer is specifically using a product and even ...

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Date added: October 8, 2011 - Views: 251

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Chapter 3 Market Segmentation - Wright State University

... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk As opposed to Freud’s theories ... Meeting Changes and Challenges Consumer Behavior Personal Consumer Development of the Marketing Concept The Production Concept The Product Concept The ...

http://www.wright.edu/~inder.khera/Ch1-6.ppt

Date added: September 11, 2011 - Views: 183

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 12 The Influence of Culture on Consumer Behavior Culture Forms of Cultural Learning Issues in Culture Enculturation and acculturation Language and symbols Ritual Sharing of Culture Figure 12.2 Ad Using Visual Imagery as a Symbol Figure ...

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Date added: May 3, 2013 - Views: 28

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 13 Subcultures and Consumer Behavior

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Date added: March 3, 2014 - Views: 8

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Chapter 3 Market Segmentation - IMSciences.net » Slides & Notes

Consumer Behavior: Its Origins and Strategic Applications ... * Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Copyright 2007 by ... Its Origins and Strategic Applications Chapter Outline Consumer Behavior Customers Search for Products Personal Consumer ...

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Date added: October 19, 2011 - Views: 72

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Consumer Behavior

Product’s Perceived Performance Cognitive Dissonance * Consumer Behavior, 10/e, Pearson Education, Leon G. Schiffman, Leslie Lazar Kanuk, S Ramesh Kumar Consumer Behavior: ... Schiffman and Kanuk’s Definition : ...

http://resources.aima.in/presentations/EPGDM-Module-3/AIMA-Consumer%20Behavior.ppt

Date added: October 4, 2014 - Views: 1

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 1 Introduction: The Impact of the Digital Revolution on Consumer Behavior Opening Vignette Objectives of One-to-One Marketing To attain customers Sell them more products Make a profit Digital Revolution in the Marketplace Allows ...

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Date added: May 3, 2013 - Views: 15

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 2 Consumer Research Quantitative Research Descriptive in nature. Enables marketers to “predict” consumer behavior.

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Date added: May 14, 2013 - Views: 5

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 8 Consumer Attitude Formation and Change

http://www.freewebs.com/mahsfast/schiffman08.ppt

Date added: June 25, 2012 - Views: 2

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Chapter 3 Market Segmentation - Wright State University

Chapter 3 Market Segmentation Consumer Behavior ... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk Actual Self-Image Ideal Self-Image Ideal Social Self-Image Social Self-Image Expected Self-Image Selection Organization Interpretation Selection Organization ...

http://www.wright.edu/~inder.khera/303S08WebSlidesCh1-7.ppt

Date added: June 27, 2012 - Views: 242

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Chapter 3 Market Segmentation - Education

Consumer Behavior, Ninth Edition Copyright 2007 by Prentice Hall ... * Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall * * * * * * * * * * * * * * * * * * * * * * * * * ...

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Date added: May 16, 2013 - Views: 21

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Chapter 3 Market Segmentation - Yola

Is age a factor in innovation behavior? Issues in Profiling Consumer Innovators Defining the Consumer Innovator Interest in the Product Category The Innovator Is an Opinion Leader ... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk Opinion Leadership The ...

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Date added: November 27, 2013 - Views: 35

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Chapter 3 Market Segmentation - HUM ... The Revolution

Social Class and Consumer Behavior * Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Copyright 2007 by Prentice Hall Chapter Outline What Ss Social Class?

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Date added: August 6, 2013 - Views: 1

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Chapter 3 Market Segmentation

Communication and Consumer Behavior ... memory Communications Strategy Designing Persuasive Communications Target Audience Segmentation is key Media Strategy Consumer profile Audience profiles ... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright ...

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Date added: October 21, 2014 - Views: 1

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Slide 1

... or adoption Nuclear family Extended family Leon G. Schiffman & Leslie Lazar KanukConsumer Behavior” 8th ... choices for the household Identification of roles of family members in family decision making is important Leon G. Schiffman & Leslie Lazar KanukConsumer Behavior” 8th ...

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Date added: August 28, 2014 - Views: 1

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Chapter 3 Market Segmentation - Education

Copyright 2007 by Prentice Hall Chapter Outline Levels of Consumer Decision Making Models of Consumer Decision Making Consumer Gifting Behavior Relationship Marketing Copyright 2007 by Prentice Hall Levels of ... * Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by ...

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Date added: May 3, 2013 - Views: 13

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 6 Consumer Perception Elements of Perception Sensation Absolute threshold Differential threshold Subliminal perception Figure 6.1 Increased Sensory Input Marketing Applications of the JND Need to determine the relevant j.n.d. for their ...

http://www.mty.itesm.mx/dia/deptos/aa/aa00852-1/Capitulo6Percepci%F3ndelconsumidor.ppt

Date added: May 20, 2012 - Views: 56

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 1 Introduction: The Impact of the Digital Revolution on Consumer Behavior

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Date added: August 6, 2013 - Views: 1

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Chapter 3 Market Segmentation

Consumer Behavior: Its Origins and Strategic Applications Copyright 2007 by Prentice Hall ... * Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall * ...

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Date added: May 3, 2013 - Views: 25

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The Influence of values on New Product adoption : A Cross ...

... characteristics Targeting Hispanic-American Consumers Issues in Studying Hispanic American Subcultures Hispanic Consumer Behavior Stronger preference for well ... spend, borrow, spend 1964-1972 Frank Sinatra, Patti Page ... (Schiffman and Kanuk, 1998) Two Images for a Better ...

http://home.sandiego.edu/~frankpons/Consumer%20behavior/lectures/week9-%20values-culture-subculture%20fall%202004.ppt

Date added: July 1, 2012 - Views: 64

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 4 Motivaciones de el consumidor Types of Needs Innate Needs Physiological (or biogenic) needs that are considered primary needs or motives Acquired needs Generally psychological (or psychogenic) needs that are considered secondary needs ...

http://www.mty.itesm.mx/dia/deptos/aa/aa00852-1/Capitulo4MotivacionesdelConsumidor.ppt

Date added: August 4, 2013 - Views: 12

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Peri

... Consumer Behavior, Schiffman & Kanuk Consumer Behavior, Mowen & Minor Bayangkan: Anda berada di Gramedia, di section majalah. Majalah apa saja yang tersedia? Majalah apa yang Anda akhirnya beli? Kenapa?

http://dadangiskandar.files.wordpress.com/2011/02/overview-consumer-behavior.ppt

Date added: June 9, 2013 - Views: 6

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Slide 1

... (Schiffman & Kanuk, 2004: ch. 8) ... In consumer behavior context, an attitude is a learned predisposition to behavior in a consistently favorable or unfavorable way with respect to a given object. What Are Attitude ? (cont.) ...

http://blog.ub.ac.id/andimudj/files/2012/09/Pertemuan-6.ppt

Date added: December 21, 2013 - Views: 4

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 6 Consumer Perception

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Date added: May 21, 2013 - Views: 39

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Chapter 3 Market Segmentation

Chapter 9 Communication and Consumer Behavior Communication and Consumer Behavior

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Date added: July 18, 2013 - Views: 19

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No Slide Title

... Formation & change In consumer behavior context , ... 1 Consumer behaqviour K.K Srivatsava & Sujata K. 2 Consumer behaqviour Leon G Schiffman & L.L Kanuk 3 Consumer Behaviour & market Research Suja R Nair 4 Consumer behaqviour Dr S.L Gupta & Sumitra Pal Not for circulation : ...

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Date added: December 17, 2012 - Views: 88

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MOTIVASI & KEBUTUHAN - Reswanda T Ade WebBlog

Consumer Behavior MOTIVASI & KEBUTUHAN ... (Schiffman and Kanuk) MODEL MOTIVASI KEBUTUHAN Innate Needs Acquired Needs Teori Kebutuhan (ABRAHAM MASLOW) Hierarchy of Needs MOTIVASI dan STRATEGI PEMASARAN Dua aplikasi penting dari teori Motivasi : ...

http://reswanda.dosen.narotama.ac.id/files/2011/08/MOTIVASI-KEBUTUHAN.ppt

Date added: April 4, 2013 - Views: 24

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MKT304

Also see Leon G. Schiffman and Leslie Lazar Kanuk, Consumer behavior (Englewood Cliffs, NJ ... Social Factors Roles Activities people expected to perform Status Esteem given a role by society Consumer Behavior Influences: Personal Factors Lifestyle A person’s pattern of living as ...

http://www.brandluxuryindex.com/vigneron/download/mkt304reviewquiz1.ppt

Date added: May 23, 2013 - Views: 23

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Culture in Social Context

Week 5 McDonald’s in China The fast food giant McDonald's spent thousands on a new TV ad to target the Chinese consumer. ... (Schiffman and Kanuk, 1987) Perception referred to perceptions as the process that shape and ... the formality of Japanese social behavior may be perceived ...

http://repository.binus.ac.id/content/V0052/V005257992.ppt

Date added: June 4, 2013 - Views: 14

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PERILAKU KONSUMEN - giyantops | Just another WordPress.com site

David L. Loudon & Albert J. Della Betta: Consumer Behavior. Nilai : - UTS : 35 % - UAS : 35 % - Tugas : 20% - Kehadiran :10% . www.thmemgallery.com. Company Logo. PENDAHULUANCOMPANY ORIENTATIONS TOWARDS THE MARKETPLACE. ... ( Schiffman dan Kanuk, 2000) >

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Date added: November 18, 2013 - Views: 39

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PowerPoint Presentation

... banking based on Islamic legal concepts” Aim of Islamic Banking Based on According to Rational Choice Theory Schiffman & Kanuk ... Framework (Cont.) Theory of Buyer Behavior Consumer and risk reduction Evaluation ... factors influences are the consumer internal ...

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Date added: March 2, 2014 - Views: 1

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PERILAKU KONSUMEN

The Meaning of Consumer Behavior Schiffman dan Kanuk (1994) : “Istilah perilaku konsumen diartikan sebagai ... Black Comic Sans MS Default Design CorelDRAW X4 Graphic Slide 1 PERILAKU KONSUMEN Pendahuluan The Meaning of Consumer Behavior Slide 4 Untuk melihat file lengkapnya ...

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Date added: May 2, 2013 - Views: 17

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SOCIAL MARKETING - S1 Ilmu Komunikasi UNSOED | Cerdas dan ...

... perilaku setiap orang dalam kelompok sasaran * * * * * * * * * * * * * * * * LITERATUR Leon G. Schiffman & Leslie Lazar Kanuk. 2000. Consumer Behavior. New Jersey: Prentice Hall International, Inc. Phillip Kotler. 1989. Social Marketing.

http://komunikasi.unsoed.ac.id/sites/default/files/PEMASARAN%20SOSIAL.ppt

Date added: June 4, 2013 - Views: 26

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PROSES PENGAMBILAN KEPUTUSAN KONSUMEN - Reswanda T Ade WebBlog

Consumer Behavior PROSES PENGAMBILAN KEPUTUSAN KONSUMEN Sengguruh Nilowardono ... (Schiffman dan Kanuk,1994) Manusia Ekonomi Empat model tingkah laku keputusan dari seorang individu: 1. Economic Man 2. Passive Man 3. Cognitive Man 4.

http://reswanda.dosen.narotama.ac.id/files/2011/08/PROSES-PENGAMBILAN-konsumen.ppt

Date added: January 26, 2013 - Views: 20

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psikologi konsumen - Search

... Kepustakaan: Hawkins, D. I., Best, R. J., & Coney, K. A. (2004). Consumer behavior (9th edition). Boston: McGraw-Hill. Peter, J-. P., & Olson, J. C. (2002). Consumer behavior and marketing strategy (6th edition). New York: McGraw-Hill. Schiffman, L. G., & Kanuk, L. L. (2000). Consumer ...

http://gudangdata.tarumanagara.ac.id/filed/psi/Psikologi_konsumen.ppt

Date added: May 3, 2013 - Views: 40

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02 MOTIVASI DAN KEBUTUHAN nurzakiah - Ujang Sumarwan Blogs

* CONSUMER BEHAVIOR CLASS KULIAH PERILAKU KONSUMEN Lecturer : Prof Dr Ir Ujang Sumarwan, MSC (USA) ... Model Motivasi Schiffman dan Kanuk Belajar Proses Kognitif Tekanan berkurang Kebutuhan yang dirasakan konsumen (felt need) ...

http://ujangsumarwan.blog.mb.ipb.ac.id/files/2012/09/02-MOTIVASI-DAN-KEBUTUHAN-nurzakiah.ppt

Date added: May 2, 2013 - Views: 11

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MARKETING FUNCTIONS

RELATIONSHIPS AMONG AFFECT AND COGNITION, BEHAVIOR, ... Schiffman and Kanuk (1991) describe a model to show how 'set' works in consumers' brand choice. ... Consumer Socialisation is the process by which children acquire skills, ...

http://www.jamieburnett.co.uk/wp-content/uploads/2013/11/Marketing-Principles-Lecture-3-Consumer-Behaviuor.pptx

Date added: October 21, 2014 - Views: 1

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Snímka 1

Consumer behavior is the dynamic interaction of affect and congition, ... Consumer behaviour Kanuk-Schiffman: Consumer behaviour Peter – Olson: Consumer behaviour and marketing strategy Kulcakova – Richterova: Spotrebiteľ na trhu Horská, Nagyová, et al ...

http://spu.fem.uniag.sk/Elena.Horska/texty/Uvodna_prednaska_pojmy_europsky_spotrebitel.ppt

Date added: March 2, 2014 - Views: 10

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POST PURCHASE

Schiffman dan Kanuk, (1994) mendefinisikan . postpurchase dissonance. sebagai suatu tahap dari . postpurchase consumer behavior. yang terjadi setelah adanya proses pembelian, ... The importance of the decision to the consumer. Halloway (Loudon & Bitta, ...

http://blog.ub.ac.id/kahfimunandar/files/2014/01/kelompok-10.pptx

Date added: February 15, 2014 - Views: 4

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Perilaku konsumen - Dadang Iskandar

... pengakuan terhadap hasil kerja Berdasarkan Buku Perilaku Konsumen Karangan Schiffman - Kanuk Kepribadian ... Pertemuan 1 Slide 3 Slide 4 Slide 5 E-mail from a friend Slide 7 Model Sederhana Pengambilan Keputusan Konsumen Consumer Behavior MOTIVASI KONSUMEN Needs ...

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Date added: February 13, 2013 - Views: 18

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第1章 消費者行動とマーケティング

... (ori.1963) 情報処理的 John A. Howard and Jagdish N. Shet h. (1969) The theory of buyer behavior . Wiley. ジョン・A ... 態度→意図→購買 Consumer behavior in marketing strategy / -- Prentice ... ファンタジー,マジック Schiffman,L.G.,& Kanuk,L ...

http://fourier.ec.kagawa-u.ac.jp/~hori/data/ppt/02.ppt

Date added: April 17, 2014 - Views: 5

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PowerPoint プレゼンテーション

主な参考書 池尾,青木,南,井上『マーケティング』 有斐閣 2010 本の副題に“Consumer Behavior and ... 2006 J.P.Peter & J.C.Olson Consumer Behavior & Marketing Strategy 8th ed. 2008 L.G.Schiffman & L.L.Kanuk Consumer Bahavior ...

http://www1.ttv.ne.jp/~tomsite-1/%8f%c1%94%ef%8e%d2%8ds%93%ae%98_%81@%95%bd%90%ac%82Q%82S%94N%93x%8c%e3%8a%fa%81@%91%e6%82O%82P%89%f1%81@%83I%83%8a%83G%83%93%83e%81%5b%83V%83%87%83%93%82%c6%8f%98%98_%[email protected]

Date added: June 11, 2013 - Views: 2

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Blackboard Template - 朝陽科技大學 數位教學平台

休閒事業專題研究期中報告 個性咖啡店消費者行為研究 —以台中市某咖啡店為例 指導教授:黃有傑博士 學 生:李昱璋

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Date added: August 20, 2014 - Views: 1