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Model of Consumer Behavior - Universitas Muhammadiyah Malang

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Model of Consumer Behavior - Universitas Muhammadiyah Malang

Model of Consumer Behavior by Philip Kotler Major ... Major Factors Influencing Buyer Behavior by Schiffman & Kanuk The Consumer as an Individual Consumer ...

http://directory.umm.ac.id/Data%20Elmu/ppt/4._Model_of_Consumer_Behavior1.ppt

Date added: November 21, 2012 - Views: 136

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Chapter 1: Introduction to Consumer Behaviour

Schiffman/Kanuk/Das ... to Consumer Behaviour Opening Vignettes Consumer Behaviour Personal Consumer PowerPoint Presentation The Production Concept The ...

http://wps.prenhall.com/wps/media/objects/2261/2315489/schiff_cb_ce_01.ppt

Date added: November 8, 2012 - Views: 804

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Chapter 6 Consumer Learning

Consumer Learning Consumer Behaviour ... Schiffman/Kanuk/Das ... of Brand Loyalty Chapter 6 Consumer Learning Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das ...

http://wps.prenhall.com/wps/media/objects/2261/2315489/schiff_cb_ce_06.ppt

Date added: September 7, 2012 - Views: 61

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Chapter 3 Market Segmentation - khuram shahzad goraya

Cross-Cultural Consumer Behavior: ... Table 14.10 Six Global Consumer ... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk ...

http://khuram.synthasite.com/resources/Documents/Consumer_Behaviour/schiffman_cb09_ppt_14.ppt

Date added: December 9, 2013 - Views: 37

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Chapter 3 Market Segmentation - Welcome to the College of ...

... Chapter 5 Personality and Consumer Behavior Chapter Outline Personality ... Consumer Behavior, Ninth Edition Schiffman & Kanuk weblink weblink Figure ...

http://cab.latech.edu/~damyx/mktg320/schiffman_cb09_ppt/schiffman_cb09_ppt_05.ppt

Date added: September 21, 2011 - Views: 333

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Chapter 3 Market Segmentation - Welcome to the College of ...

... marketing mixes Chapter 3 Market Segmentation Consumer Behavior ... Consumer Behavior, Ninth Edition Schiffman & Kanuk Phase 2 Target Market and ...

http://www.cab.latech.edu/~damyx/mktg320/schiffman_cb09_ppt/schiffman_cb09_ppt_03.ppt

Date added: January 23, 2014 - Views: 16

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Slide 1

Leon G. Schiffman & Leslie Lazar KanukConsumer Behavior ... Consumer Learning is the ... an appropriate behavior. Leon G. Schiffman & Leslie ...

http://afmktpstu.weebly.com/uploads/5/4/2/4/5424898/ch_07.ppt

Date added: June 18, 2014 - Views: 5

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Chapter 3 Market Segmentation - Welcome to Wright State ...

... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk As ... Chapter 3 Market Segmentation ... Clip Consumer Behavior: ...

http://www.wright.edu/~inder.khera/Ch1-6.ppt

Date added: September 11, 2011 - Views: 193

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 8 Consumer Attitude Formation and Change Attitudes Attitudes are not directly observable Attitude must be ...

http://www.imsciences.net/uploads/Third-Semester/CB-8-Consumer%20Attitude.ppt

Date added: October 8, 2011 - Views: 255

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Chapter 3 Market Segmentation - IMSciences.net » Slides & Notes

... * Consumer Behavior, Ninth Edition Schiffman & Kanuk ... * Consumer Behavior, Ninth Edition Schiffman & Kanuk ... Products Personal Consumer ...

http://www.imsciences.net/uploads/Third-Semester/CB-Segmentation.ppt

Date added: October 19, 2011 - Views: 79

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 13 Subcultures and Consumer Behavior

http://iift.wikispaces.com/file/view/schiffman13.ppt/30156225/schiffman13.ppt

Date added: March 3, 2014 - Views: 11

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 14 Cross-Cultural Consumer Behavior: An International Perspective

http://iift.wikispaces.com/file/view/schiffman14.ppt/30156227/schiffman14.ppt

Date added: September 27, 2014 - Views: 1

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 1 Introduction: The Impact of the Digital Revolution on Consumer Behavior Opening Vignette Objectives of ...

http://bagus.staff.gunadarma.ac.id/Downloads/files/10211/schiffman01.ppt

Date added: May 3, 2013 - Views: 15

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Chapter 3 Market Segmentation - Education - Home page

Market Segmentation Consumer Behavior, ... * Consumer Behavior, Ninth Edition Schiffman & Kanuk ... * Consumer Behavior, Ninth Edition Schiffman & Kanuk ...

http://professoralsaad.weebly.com/uploads/1/0/5/0/1050924/schiffman03.ppt

Date added: May 16, 2013 - Views: 25

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 11 Social Class and Consumer Behavior Social Class and Social Status Status is frequently thought of as ...

http://bagus.staff.gunadarma.ac.id/Downloads/files/10221/schiffman11.ppt

Date added: August 15, 2013 - Views: 23

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Chapter 3 Market Segmentation - Education - Home page

... * Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall ... * Consumer Behavior, Ninth Edition Schiffman & Kanuk Copyright ...

http://professoralsaad.weebly.com/uploads/1/0/5/0/1050924/schiffman10.ppt

Date added: May 2, 2013 - Views: 30

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Consumer Behavior - Aima Event Calendar, Aima Upcoming Event ...

Product’s Perceived Performance Cognitive Dissonance * Consumer Behavior, ... Leon G. Schiffman, Leslie Lazar Kanuk, ... * Consumer Behaviour… ...

http://resources.aima.in/presentations/EPGDM-Module-3/AIMA-Consumer%20Behavior.ppt

Date added: October 4, 2014 - Views: 5

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Chapter 3 Market Segmentation - khuram shahzad goraya

Is age a factor in innovation behavior? Issues in Profiling Consumer ... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk ...

http://khuram.synthasite.com/resources/Documents/Consumer_Behaviour/schiffman_cb09_ppt_15.ppt

Date added: November 27, 2013 - Views: 41

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Chapter 3 Market Segmentation

Communication and Consumer Behavior ... is key Media Strategy Consumer profile Audience ... Consumer Behavior, Ninth Edition Schiffman & Kanuk ...

http://xa.yimg.com/kq/groups/19550684/1035642677/name/Communication+and+consumer+behavior..ppt

Date added: October 21, 2014 - Views: 1

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 4 The Consumer as an Individual

http://classnotessies.tripod.com/sitebuildercontent/sitebuilderfiles/Consumer_as_an_Individual.ppt

Date added: May 26, 2014 - Views: 2

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Chapter 3 Market Segmentation - Welcome to Wright State ...

Consumer Behavior: ... Chapter 3 Market Segmentation Consumer ... * Copyright 2007 by Prentice Hall Consumer Behavior, Ninth Edition Schiffman & Kanuk Actual Self ...

http://www.wright.edu/~inder.khera/303S08WebSlidesCh1-7.ppt

Date added: June 27, 2012 - Views: 250

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CONSUMER MARKETS & BUYING BEHAVIOR - Industrial Engineering ...

Kotler, P. & Armstrong, G., 2006, Principles of Marketing, New Jersey: Pearson Education, Inc., Ch.5 9/12/2011 Session 2 *

http://industrialengineering11.files.wordpress.com/2013/02/consumer-markets-buying-behavior-session-2.ppt

Date added: June 28, 2013 - Views: 47

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Slide 1

Chapter No: 06 of MKT 425: Consumer Behavior Chapter Name: Family Modular: Afjal Hossain Assistant Professor Department of Marketing, PSTU Leon G. Schiffman & Leslie ...

http://afmktpstu.weebly.com/uploads/5/4/2/4/5424898/ch_06.ppt

Date added: August 28, 2014 - Views: 1

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Chapter 3 Market Segmentation - Weebly

... * Consumer Behavior, Ninth Edition Schiffman & Kanuk ... * Consumer Behavior, Ninth Edition Schiffman & Kanuk ... Chapter 3 Market Segmentation ...

http://marketface.weebly.com/uploads/8/4/0/0/8400425/cb-chapter_1_1.ppt

Date added: May 3, 2013 - Views: 27

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 6 Consumer Perception Elements of Perception Sensation Absolute threshold Differential threshold ...

http://www.mty.itesm.mx/dia/deptos/aa/aa00852-1/Capitulo6Percepci%F3ndelconsumidor.ppt

Date added: May 20, 2012 - Views: 60

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Chapter 3 Market Segmentation - Faculty of Economics and ...

... Chapter 9 Communication and Consumer Behavior Communication and Consumer ... Consumer Behavior, Ninth Edition Schiffman & Kanuk Basic Communication Model ...

http://econ3.upm.edu.my/kelasmaya/sumberkursus/A01724/MGM3244JJ/schiffman_cb09_ppt_09.ppt

Date added: November 12, 2014 - Views: 1

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Chapter 4 Motivaciones de el consumidor Types of Needs Innate Needs Physiological (or biogenic) needs that are ...

http://www.mty.itesm.mx/dia/deptos/aa/aa00852-1/Capitulo4MotivacionesdelConsumidor.ppt

Date added: August 4, 2013 - Views: 15

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The Influence of values on New Product adoption : A Cross ...

... American Subcultures Hispanic Consumer Behavior Stronger preference for well ... (Schiffman and Kanuk, ... of values on New Product adoption : A ...

http://home.sandiego.edu/~frankpons/Consumer%20behavior/lectures/week9-%20values-culture-subculture%20fall%202004.ppt

Date added: July 1, 2012 - Views: 66

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No Slide Title

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Consumer Decision Making and Beyond Table 16.14 A Broad-based Relationship Program HOTELS Conrad Hotels Forte ...

http://euisnurulb.weblog.esaunggul.ac.id/wp-content/uploads/sites/2284/2013/10/14-Membuat-Keputusan-Konsumen-and-masa-depan.ppt

Date added: December 17, 2014 - Views: 1

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Chapter 3 Market Segmentation

Chapter 4 Consumer Motivation

http://hum14.files.wordpress.com/2008/12/ch_04.ppt

Date added: November 27, 2013 - Views: 9

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Chapter 3 Market Segmentation

Chapter 8: Consumer Attitudes Perception Psychological Factors Affecting Individual Behavior Personality Perception Learning Attitudes

http://xa.yimg.com/kq/groups/23217434/1804994197/name/CBWeek9.ppt

Date added: August 6, 2013 - Views: 1

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Slide 1

... (Schiffman & Kanuk, 2004: ch. 8) Pengertian sikap Model Struktural Perilaku: a. Tri component Attitude Model b. ... In consumer behavior context, ...

http://dwiretno.lecture.ub.ac.id/files/2009/10/Pertemuan-6.ppt

Date added: May 27, 2013 - Views: 13

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Peri

... Consumer Behavior, Schiffman & Kanuk Consumer Behavior, Mowen & Minor Bayangkan: Anda berada di Gramedia, di section majalah. Majalah apa saja yang ...

http://dadangiskandar.files.wordpress.com/2013/08/1-overview-consumer-behavior.ppt

Date added: November 12, 2013 - Views: 2

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Chapter 3 Market Segmentation

Chapter 9 Communication and Consumer Behavior Communication and Consumer Behavior

http://hum14.files.wordpress.com/2008/12/ch_09.ppt

Date added: July 18, 2013 - Views: 24

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MOTIVASI & KEBUTUHAN - Reswanda T Ade WebBlog

Consumer Behavior MOTIVASI & KEBUTUHAN Sengguruh Nilowardono ... (Schiffman and Kanuk) MODEL MOTIVASI KEBUTUHAN Innate Needs Acquired Needs Teori Kebutuhan ...

http://reswanda.dosen.narotama.ac.id/files/2011/08/MOTIVASI-KEBUTUHAN.ppt

Date added: April 4, 2013 - Views: 26

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PowerPoint Presentation

... banking based on Islamic legal concepts” Aim of Islamic Banking Based on According to Rational Choice Theory Schiffman & Kanuk ... Behavior Consumer ...

http://cbagccu.org/files/show/6/1.ppt

Date added: March 2, 2014 - Views: 2

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Slide 1

حيـــم الر حمن الر الله بســـم Seventh edition CONSUMER BEHAVIOR LEON G.SCHIFFMAN LESLIE LAZAR KANUK Prentice Hall 2000 PART 1: INTRODUCTION ...

http://irandanesh.febpco.com/FileEssay/h241-1387-11-9-mm26.ppt

Date added: November 29, 2014 - Views: 1

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MKT304 - Brand Luxury Index - Official Rating of Luxury ...

Review Of Chapter 1 to 6 Course Overview QUIZ 1 Franck VIGNERON

http://www.brandluxuryindex.com/vigneron/download/mkt304reviewquiz1.ppt

Date added: May 23, 2013 - Views: 29

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Culture in Social Context - Binus University

Week 5 McDonald’s in China The fast food giant McDonald's spent thousands on a new TV ad to target the Chinese consumer. ... (Schiffman and Kanuk, ... behavior may ...

http://repository.binus.ac.id/content/V0052/V005257992.ppt

Date added: June 4, 2013 - Views: 15

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Slide 1

* CONSUMER BEHAVIOR CLASS KULIAH PERILAKU KONSUMEN Lecturer : Prof Dr Ir Ujang Sumarwan, MSC ... MSC MOTIVASI? MOTIVASI Schiffman dan Kanuk (2000) ...

http://ujangsumarwan.blog.mb.ipb.ac.id/files/2012/09/02-MOTIVASI-DAN-KEBUTUHAN-nurzakiah.ppt

Date added: May 2, 2013 - Views: 14

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PROSES PENGAMBILAN KEPUTUSAN KONSUMEN - Reswanda T Ade WebBlog

Consumer Behavior PROSES PENGAMBILAN ... (Schiffman dan Kanuk,1994) Manusia Ekonomi Empat model tingkah laku keputusan dari seorang individu: 1. Economic Man 2.

http://reswanda.dosen.narotama.ac.id/files/2011/08/PROSES-PENGAMBILAN-konsumen.ppt

Date added: January 26, 2013 - Views: 22

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PERILAKU KONSUMEN

The Meaning of Consumer Behavior Schiffman dan Kanuk ... 1 PERILAKU KONSUMEN Pendahuluan The Meaning of Consumer Behavior Slide 4 Untuk melihat file ...

http://courses.blog.mb.ipb.ac.id/files/2010/06/PKO-1_MD_Djamaluddin.ppt

Date added: May 2, 2013 - Views: 17

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SOCIAL MARKETING - S1 Ilmu Komunikasi UNSOED | Cerdas dan ...

... perilaku setiap orang dalam kelompok sasaran * * * * * * * * * * * * * * * * LITERATUR Leon G. Schiffman & Leslie Lazar Kanuk. 2000. Consumer Behavior.

http://komunikasi.unsoed.ac.id/sites/default/files/PEMASARAN%20SOSIAL.ppt

Date added: June 4, 2013 - Views: 35

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psikologi konsumen

Consumer behavior (9th edition). Boston: McGraw-Hill. Peter, J-. P., & Olson, J. C. (2002). ... New York: McGraw-Hill. Schiffman, L. G., & Kanuk, L. L. (2000).

http://gudangdata.tarumanagara.ac.id/filed/psi/Psikologi_konsumen.ppt

Date added: May 3, 2013 - Views: 53

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第1章 消費者行動とマーケティング

... 情報→ブランド認知,確信,態度→意図→購買 Consumer behavior in marketing ... ファンタジー,マジック Schiffman,L.G.,& Kanuk,L ...

http://fourier.ec.kagawa-u.ac.jp/~hori/data/ppt/02.ppt

Date added: April 17, 2014 - Views: 5

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POST PURCHASE

Schiffman dan Kanuk, (1994) mendefinisikan . ... POSTPURCHASE CONSUMER BEHAVIOR. PRODUCT USE AND NONUSE. PRODUCT . USE. NONUSE. DISPOSITION. FUNCTIONAL. INSTRUMENTAL ...

http://blog.ub.ac.id/kahfimunandar/files/2014/01/kelompok-10.pptx

Date added: February 15, 2014 - Views: 7

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PERILAKU KONSUMEN - giyantops | Just another WordPress.com site

James F. Engel & Roger D. Blackwell & Paul W. Miniard: Consumer Behavior. John C. Mowen: Consumer Behavior. Stnaton: Prinsip Pemasaran. ... ( Schiffman dan Kanuk, ...

http://giyantops.files.wordpress.com/2011/01/perilaku-konsumen.ppsx

Date added: November 18, 2013 - Views: 58

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BAB 4 - Shinta H W | University of Brawijaya

Gerald Zaldman dan Melanie Wallendorf (1979:6) menjelaskan bahwa : “Consumer behavior are acts, ... (Schiffman dan Kanuk, 2000, hal 94) ...

http://shinta.lecture.ub.ac.id/files/2009/02/pertemuan-6.ppt

Date added: May 2, 2013 - Views: 18

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skripsi.unnes.ac.id

Assael, Hendry.1993.Consumer Behavior and Marketing Action.Ohio, South ... Schiffman, Leon G dan Kanuk, Leslie Lazar.2000.Consumer Behavior.USA: Prentice Hall.

http://uap.unnes.ac.id/skripsi/abstrak/ppt/gaya_hidup_teknoseksual_dalam__3501402054.ppt

Date added: April 30, 2014 - Views: 16