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... David Aaker, Building strong brands Create a “personality” for your sport or event Brand identity Create a product that is – Distinctive Exclusive The ...

http://www.sportcentric.com/vsite/vfile/page/fileurl/0,11040,5035-143941-161157-47005-0-file,00.ppt

Date added: November 21, 2013 - Views: 5

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Source: David Aaker, “Building Strong Brands ...

http://www.kleinandpartners.com/uploads/2/2/1/0/22105140/managing_your_brands_health_2013.pptx

Date added: February 9, 2015 - Views: 2

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Strategic Marketing and Strategic Brand Management

... 1991,The Free Press David A Aaker, Building Strong Brand ... Presentation and Discussion Building Brands through Effective advertising Relationship Branding ...

http://xa.yimg.com/kq/groups/20780440/972148131/name/Sylabus+Pemasaran+Stratejik.ppt

Date added: May 3, 2013 - Views: 36

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PowerPoint 프레젠테이션

Brand Structure에 대한 Aaker의'Building Strong Brands(1996)' Chapter 8 및 Brand Relationship Spectrum (2000, California Management Review) 요약 정리

http://cfile6.uf.tistory.com/attach/155B6E0D4CA53DF547CEEA

Date added: February 11, 2013 - Views: 15

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MARK 5342 Day 4 - University of Texas at Arlington

Source: David Aaker (1996), “Building Strong Brands,” (New York, NY: Free Press) Role of Brand Identity. ... MARK 5342 Day 4 Last modified by: Michael ...

http://www.uta.edu/faculty/richarme/MARK%205342/MARK%205342%20day%204.pptx

Date added: May 8, 2013 - Views: 88

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Club and Continuity Businesses

University of Washington MBA Program Managing Customer Relationships through Direct Marketing Database Intro/Targeting Instructor: Elizabeth Stearns

http://courses.washington.edu/dmarket/Fall2006/Database%20R.ppt

Date added: December 30, 2014 - Views: 1

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MarketspaceU - Intro to e-Commerce - Chapter 7...

Chapter 7 Enhanced Lecture Slides ... 1998); David Aaker, Building Strong Brands ... Execute with Integrity Strong, positive brands are built up over time ...

http://www.philadelphia.edu.jo/academics/aalawneh/uploads/IECch07b.ppt

Date added: March 6, 2012 - Views: 42

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Strategic Market Manangement - 7th Edition

Chapter Thirteen Global Strategies Copyright © 2010 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this work beyond that permitted in ...

http://higheredbcs.wiley.com/legacy/college/aaker/0470317248/ppt/ch13.ppt

Date added: June 17, 2013 - Views: 16

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TÄHÄN TULEE ESITYKSEN OTSIKKO - HAAGA-HELIA

Sources. Brands. Aaker, David 1996. Building Strong Brands. New York: Free Press. Aaker, David and Joachimsthaler, Erich 2000. Brand Leadership. New York: The Free Press.

http://myy.haaga-helia.fi/~liibba/brands-mh-2014.pptx

Date added: October 29, 2014 - Views: 1

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Slide 1

... (Building Strong Brands) David Aaker казва, че марката е нещо като “умствено кутия” и дава определение ...

http://www.welcometobulgaria.biz/wp-content/uploads/2012/10/Plovdiv_2012-presentation.pps

Date added: April 12, 2014 - Views: 1

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Strategic Market Manangement - 7th Edition

Coke, Microsoft Why they are strong? -value the top, ... Why don’t more brands emulate Virgin’s brand-building programs? ... David Aaker Chapter 1 ...

http://www.ln.edu.hk/mkt/staff/l2peng/mkt355/Powerpoint_slides/disch9.ppt

Date added: May 26, 2013 - Views: 11

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PowerPoint Presentation

... but the crucial role of marketing and advertising in building this brand ... Portfolios Strong Brands Benchmark ... stock prices Aaker ...

http://www.bus.lsu.edu/raggio/BrandsMatter_Madden.ppt

Date added: October 10, 2011 - Views: 23

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Successful Project Management

Đại học Mở Tp. HCM Khoa Quản trị kinh doanh Môn Quản trị thương hiệu (Brand Management) Thời lượng: 50 tiết *

https://qtkd2010.files.wordpress.com/2011/05/guidecuong_vb2.ppt

Date added: February 10, 2015 - Views: 1

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FH Ludwigshafen Bachelor Studiengang Markenpolitk

Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands”, Brandweek, ... (1995 October), "Building Strong Brands”, Brandweek, ...

http://www.fh-lu.de/fb2/dateien/giesen-netzer/10SSMarkenpolitikStudenten.ppt

Date added: May 29, 2013 - Views: 16

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PowerPoint 프레젠테이션

Brand Revitalization

http://cfile23.uf.tistory.com/attach/115B3A0D4CA53DF34F5A2E

Date added: September 9, 2013 - Views: 7

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Advertising and Marketing Communications: 266B

MKTG 4550: The Role of Marcom Dr. Campbell Th 1/13/05

http://leeds-faculty.colorado.edu/campbemc/2Roleho.ppt

Date added: January 7, 2013 - Views: 4

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Markedsanalyse/Marketing Engineering

Markedsanalyse/Marketing Engineering Carsten Stig Poulsen Foråret 2008

http://www.business.aau.dk/~csp/CM2008/Gang_1_2008.ppt

Date added: September 9, 2013 - Views: 1

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Nadpis prezentovaného projektu

2. BRAND ASSET MANANAGEMENT. Vymezení značky. Značka je kontrakt mezi zákazníkem a společností. Značka . je slib, který dává společnost zákazníkům.

http://honors.vse.cz/data/Semin%c3%a1%c5%99-3_zna%c4%8dka.pptx

Date added: March 31, 2015 - Views: 1

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Slide 1

Brend je kompleks predstava o njemu u saznanju potrošača. (David Aaker; Building strong brands) IZGRADNJA BRENDA Da bi se izgradio brend, ...

http://www.apeiron-uni.eu/lycboardclient/Default.aspx?DepartmentID=4&NewsID=17868

Date added: December 11, 2014 - Views: 1

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Управление товарными марками

... элементы успешного бренда Note to Instructor: See David AakerBuilding Strong Brands” for further discussion of the levels of brand ...

http://www.im-ta.narod.ru/8semestr/brand/Lecture_1.ppt

Date added: June 30, 2013 - Views: 5

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Bild 1

... [email protected] | Oktober 2008 e > Analys: Enligt Aaker ... Varumärken – från teori till praktik Aaker, David A., Building Strong Brands, The Free ...

http://www.artweb.se/portfolio/docs/brand_analysis_starbreeze.ppt

Date added: March 25, 2015 - Views: 1

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PowerPoint Presentation

... bränd E Sony, Samsung, LG, Mitsubishi Omo, Tide, Persil House of Brands Brändide maja ... viisi by David A. Aaker, “Building Strong Brands ...

http://www.tikerpuu.planet.ee/kool/2010/Toote%20ja%20hinnapoliitika/Osa%2003%20-%20Toodete%20ja%20teenuste%20kujundamise%20alused%20-%20br%E4nding%20-%20150%20slaidi.ppt

Date added: October 21, 2014 - Views: 1

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No Slide Title

Global brands/Local Brands. Communication messages. Single/multiple agencies. Waterfall/Sprinkle. Single Channels/Multiple Channels. Centralized/ Decentralised.

http://www.philippelasserre.net/contenu/Download/Chapter8-Globalmarketing.pptx

Date added: July 24, 2013 - Views: 4

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브랜드 전략

[전략적 브랜드관리실무] 브랜드 전략의 이해- * -

http://maljong.tistory.com/attachment/[email protected]

Date added: September 21, 2014 - Views: 3

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Chapter 1 The Nature of Strategic Management

Strong identification with the customer. ... Resources such as brands or customer base that is strong relative to competitors. ... David Aaker © Copyright 2010 ...

http://home.kku.ac.th/michco/Strategic_Marketing/Strategic%20Marketing%20week%202.pptx

Date added: June 7, 2014 - Views: 22

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php.scripts.psu.edu

php.scripts.psu.edu

http://php.scripts.psu.edu/faculty/j/x/jxb14/ConsumerPsychology.pptx

Date added: November 14, 2014 - Views: 1

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Chapter 5 Strategies in Action

Companies want to protect their brands. ... First mover advantage involves building position. Build customer base quickly through low prices.

http://home.kku.ac.th/michco/Strategic_Marketing/Strategic%20Marketing%20week%2010.pptx

Date added: April 7, 2015 - Views: 1

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Download - Indian Institute of Management...

David Aaker A Brand is the ... of Strong Brands - Improved Perception of Product ... Extension opportunity Building Brand Equity Building Brand ...

http://www.iimb.ernet.in/~kanagal/MKTG2007classProducts.ppt

Date added: August 22, 2011 - Views: 171

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PowerPoint Presentation

... and coordinating the strategy for a specific product or brand Product Group/Marketing Management ... Symbol * David A. Aaker, Building Strong Brands, ...

http://faculty.kutztown.edu/jwilliam/pwr_pt_slides/Marketing_Management_Updates/Chap009.ppt

Date added: August 23, 2011 - Views: 366

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Cégmenedzsment, cégvezetés - Tomice Site

Varsányi Judit: Cégmenedzsment, cégvezetés Óravázlat és prezentáció Széchenyi István Egyetem JGK GTI Győr, 2001. szeptember Frissített változat:

http://sozediva.atw.hu/alt_menedzsment.ppt

Date added: October 1, 2011 - Views: 31

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STRATEGIC MANAGEMENT - 同济大学MBA项目官方网站

... of key strategic targets Shaping the work environment and corporate culture Exercising the strategic leadership Building ... brands are low one or ... David A ...

http://mba.tongji.edu.cn/mba/Portals/0/Documents/Strategy-PPT-English2005.ppt

Date added: February 12, 2013 - Views: 98

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Brand Positioning printed version.ppt -...

... Kevin L. (2003), Strategic Brand Management: Building, ... Aaker, David A. (2002), Building Strong Brands. New York: Free Pr. Aaker, David A., ...

http://www.caad.au.edu/attachments/article/189/Brand%20Positioning%20printed%20version.ppt

Date added: July 21, 2014 - Views: 9

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PowerPoint 演示文稿

11.3 Brand Decisions (cont’d) Brand building Managers should clarify ... should define the brands basic essence to be ... Brand David A. Aaker ...

http://trp.jlu.edu.cn:8000/yuhongyan_jpk/upfiles/20060527122603.ppt

Date added: May 3, 2013 - Views: 6

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CHAPTER SEVENTEEN - Leeds School of Business

The Value of a Strong Brand “Brand equity has just as much effect on stock price as do earnings.” —David Aaker ... Benefits of Brands Consumers ...

http://leeds-faculty.colorado.edu/moreaup/MKTG%204250%20-%20Fall%2004/planning%201%20-%20branding.ppt

Date added: September 25, 2011 - Views: 127

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Calculating Customer Value - University of...

... “A focus on loyalty segmentation provides strategic and tactical insights that assist in building strong brandsDavid Aaker, “Building Strong Brands ...

http://courses.washington.edu/newyork/EMBAcrm.ppt

Date added: December 24, 2014 - Views: 1

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Strategic Market Manangement - 7th Edition

Chapter Nine Building & Managing Brand Equity Copyright © 2014 John Wiley & Sons, Inc. All rights reserved. Reproduction or translation of this work beyond that ...

http://higheredbcs.wiley.com/legacy/college/aaker/1118582861/ppt/ch09.ppt

Date added: March 12, 2014 - Views: 4

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TÄHÄN TULEE ESITYKSEN OTSIKKO - HAAGA-HELIA

SOCIAL MEDIA AND BRANDING Matti Helelä, Senior Lecturer Suvi Kalela, Senior Lecturer Tuula Kauhanen, Senior Lecturer HAAGA-HELIA University of Applied Sciences

http://myy.haaga-helia.fi/~liibba/socialmediabranding.ppt

Date added: October 12, 2014 - Views: 2

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SUPPLY CHAIN MANAGEMENT Online/Distance Learning...

REMEMBER THE BENEFITS OF STRONG BRANDS Increased customer loyalty ... competitive advantage DAVID AAKER’S BRAND EQUITY MODEL BUILDING A BRAND Have a strong ...

http://awhitebread.ba.ttu.edu/Syllabus/BM%20STU2.ppt

Date added: August 24, 2014 - Views: 11

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Strategic Issues Management Theory - PROmotion

Connecting with Customers,; Building Strong Brands And our goals for this residency are . . . ... * From former UC Berkeley prof David Aaker, ...

https://nancyvanleuven.files.wordpress.com/2010/09/residency-2-academics.ppt

Date added: February 12, 2015 - Views: 6

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مباني مديريت بازاريابي

David McClelland. Victor Vroom. ... The first step in building a strong brand is to. ... in which the resellers agree not to carry competing brands.

http://www.ghavidell.ir/principles%20of%20mktg.pptx

Date added: June 2, 2013 - Views: 43

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Business Models - Høgskolen i Molde - Studenter...

... Prentice-Hall, 1998); David Aaker, Building Strong Brands (New ... Execute with Integrity Strong, positive brands are built up over ... Building brand loyalty ...

http://home.himolde.no/%7Emolka/lo205/booknotes-05/ch07.ppt

Date added: June 12, 2012 - Views: 38

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EVALUATING THE BRAND - Portland State University

Part II Defining and evaluating Brand Equity / Brand Strength Defining Brand Identity Value Structure Map Brand experience

http://web.pdx.edu/~sbaweb/faculty/ahutinel/Read/GBMPII.ppt

Date added: April 17, 2013 - Views: 3

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Frequency and Loyalty Marketing

Consumers buy a branded experience, but the experience is delivered far from corporate scrutiny, ... David A. Aaker Building Strong Brands; New York: ...

http://www.stoweshoemaker.net/images/Final_Slides_CRMFM_2008.ppt

Date added: August 8, 2011 - Views: 138

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Strategic Market Manangement - 7th Edition

... The logic is to categorize brands so that precious brand-building budgets ... David Aaker Chapter 1 ... Strategic Market Manangement - 7th Edition Subject:

http://www.ln.edu.hk/mkt/staff/l2peng/mkt355/Powerpoint_slides/disch14-15.ppt

Date added: October 23, 2011 - Views: 67

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Light Blusy

Product Decisions Chapter Seven

http://akhmedjonov.weebly.com/uploads/6/6/3/2/6632695/lecture_07_product_decisions.ppt

Date added: June 11, 2013 - Views: 40

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Chapter 1: Where Marketing Communication Began

... Brand relationships Top Australian brands Building brand relationships ... David Aaker’s ... requires strong customer service that ...

http://highered.mheducation.com/sites/dl/free/0070997985/926115/Belch2e_ch06.ppt

Date added: August 24, 2014 - Views: 1

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Using Brand Strategy - unipi.gr

... mobile phones IP networking Purpose of Brand Extensions Launching new brands is expensive Good trademarks may be hard to find Strong ... David A. Aaker and Robert ...

http://www.unipi.gr/faculty/yannis/data/MKT/pollalis_brand_mgt.ppt

Date added: September 13, 2011 - Views: 62

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Einleitung

... e.g. Aaker, David A. and ... the important role of strong brands not only on ... Quantitative Research Building a clear and consistent brand ...

http://www.wu.ac.at/vw4/werbung/download/publikationen/04brand_architecture.ppt

Date added: June 10, 2014 - Views: 2

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PowerPoint Presentation

... David A. Ruble At a recent study ... (1996), Aaker (1996 ... Dimensions Building Strong Brands Building Strong Brands Building Strong Brands Branding Strategy ...

http://www.atwebo.com/PBL/MBA570.ppt

Date added: August 8, 2011 - Views: 160