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Title: Principles Of Marketing (13th Edition) Author: Philip Kotler,Gary Armstrong, Publisher: Prentice Hall Pages: 744 Published: 2009-01-07 ISBN-10: 0136079415
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(Principles of Marketing, 14e, Kotler and Armstrong, 2012) Marketing: The activity , set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large..
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Principles of Marketing (Kotler) Chapter 18 - Marketing in the Digital Age Learning Goals Be able to identify the major forces shaping the new digital age.
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