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Customer Segmentation & Clustering Using SAS Enterprise Miner ...

Customer Segmentation & Clustering Using SAS Enterprise Miner, 2nd Ed. Errata: Date: 18-Oct-2012 On page 84, Figure 5.3 the length column in the bottom left of the figure should all be a numeric

http://support.sas.com/publishing/authors/extras/64620_updates.pdf

Date added: May 26, 2013 - Views: 36

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The Basics - SAS

6 CRM Segmentation and Clustering Using SAS Enterprise Miner Table 1.2 Example of Customer Profiling in NW US Region (Profile by state) Northwest Customer Sales by State

http://support.sas.com/publishing/pubcat/chaps/59502.pdf

Date added: June 14, 2012 - Views: 8

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Customer Segmentation Using SAS - Business Analytics and ...

Customer Segmentation Using SAS No marketing strategy can be effective without ... Miner, SAS Enterprise Guide, or JMP is required. ... Hierarchical Clustering for Segmentation • introduction to clustering analysis • similarity, ...

http://www.sas.com/content/dam/SAS/en_my/doc/training/CSUS.pdf

Date added: August 11, 2014 - Views: 1

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154-2008: Understanding Your Customer: Segmentation ...

Understanding Your Customer: Segmentation Techniques for Gaining Customer Insight and Predicting Risk in the Telecom Industry Glendon Cross, ... “CRM Segmentation and Clustering Using SAS® Enterprise Miner”. Cary, NC: SAS Institute Inc. Duling, D.; W. Thompson, S. Schubert. 2007.

http://www2.sas.com/proceedings/forum2008/154-2008.pdf

Date added: April 29, 2012 - Views: 12

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Application of SAS Enterprise Miner in Credit Risk Analytics

SAS ® Enterprise Miner™ is the SAS solution for data mining. ... A Case Study Approach, Second Edition by SAS Institute Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition by Randy S. Collica. Title:

http://www.philasug.org/Presentations/201310Fall/Enterprise_Miner.pdf

Date added: November 2, 2013 - Views: 18

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INTRODUCTION TO SAS ENTERPRISE MINER

•Benefits of using SAS Enterprise Miner ... Clustering (Segmentation) grouping together similar people, things, events ... •Delivered as a customized task in SAS Enterprise Guide and the SAS Add-in for MS Office (MS Excel only)

http://www.denversug.org/presentations/2012CODay/Intro_to_EnterpriseMiner.pdf

Date added: February 5, 2013 - Views: 26

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Session 13 Clustering Section 1 Background 2 Distance Measures 4

Section 6 Clustering with SAS Enterprise Miner 11 ... space occupied, making it particularly suitable in customer segmentation application. ... This allows Enterprise Miner using CCC to pick up the optimal number of clusters ...

http://pegasus.cc.ucf.edu/~cwang/sta6714/Lecture7/Notes/Clustering.pdf

Date added: December 2, 2012 - Views: 2

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Customer Retention Predictive Modeling in HealthCare ...

Customer Retention Predictive Modeling in HealthCare Insurance Industry ... developed for each of the clusters using SAS/STAT and SAS/Enterprise Miner 5.3. Several questions were ... possible among each cluster. For this study, we use SAS/Enterprise Miner as the clustering tool, classification

http://analytics.ncsu.edu/sesug/2009/AD007.Su.pdf

Date added: February 10, 2012 - Views: 12

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1 segmentacia 60min.ppt

Customer Segmentation Katarína Frühwaldov ... CRM Segmentation and Clustering 16 Company Confidential -For Internal Use Only Copyright © 2010, SAS Institute Inc. All rights reserved. ... SAS Enterprise Miner: Answers Questions Such As

http://spu.fem.uniag.sk/Elena.Horska/texty/Segmentacia_trhu-Katarina_Fruhwaldova.pdf

Date added: March 23, 2014 - Views: 1

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Customer Segmentation Models - MineQuest

Customer Segmentation Models ... Typically, for developing multidimensional market segmentation models we use SAS® clustering procedures found in SAS/Enterprise Miner. Data set development, data cleaning, ...

http://www.minequest.com/downloads/MineQuest_Brochure_2009.pdf

Date added: December 28, 2011 - Views: 22

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SAS Enterprise Miner: An Overview - Welcome to IASRI - a ...

SAS Enterprise Miner: An Overview . Introduction: ... segmentation, risk analysis, affinity analysis, customer satisfaction, ... and variable clustering. Modify. the data by creating, selecting, and transforming the variables to focus the model

http://www.iasri.res.in/ebook/win_school_aa/notes/Eminer_intro-working.pdf

Date added: April 12, 2012 - Views: 30

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Lecture 3 Clustering - University of Central Florida

customer segmentation application. In “Complete Linkage” method, the distance between two clusters is defined as DCC dxyxCandyCCL i j i j() ... The Clustering node in SAS Enterprise Miner uses two SAS procedures, FASTCLUS and CLUSTER.

http://pegasus.cc.ucf.edu/~xsu/CLASS/STA5703/notes3.pdf

Date added: February 9, 2012 - Views: 7

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Paper CC-27 Explore RFM ®Analysis using SAS Data Mining ...

CUSTOMER SEGMENTATION USING RFM ... combinations since each attribute (R, F, M) has five scaling. Incorporating RFM into clustering analysis is one way to ... Zhang, R.; Meng X. and Ryan, L. (2013). “Incremental Response Modeling Using SAS® Enterprise Miner™”. SUGI proceedings ...

http://analytics.ncsu.edu/sesug/2013/CC-27.pdf

Date added: January 17, 2014 - Views: 4

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Data mining techniques in CRM: Inside customer segmentation

Data mining techniques in CRM: Inside customer segmentation L.A. Tucci The College of New Jersey Ewing New Jersey ... different clustering methods and compare the results. ... SAS Enterprise Miner, Statistica Data Miner

http://www.unisa.ac.za/contents/faculties/ems/docs/10_Tucci.pdf

Date added: September 23, 2012 - Views: 12

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Data mining and statistical models in marketing campaigns of ...

Figure 1 The SAS Enterprise Miner desktop upon which a simple data mining project is set up. The use of each single node has been explained in the text.

http://www.lexjansen.com/views/2001/dataminingstats/dms03.pdf

Date added: February 10, 2014 - Views: 1

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SAS LEARNING GUIDE OTC2013(public)

SAS Certified Predictive Modeler Using SAS Enterprise Miner 7 ... Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition by Randall S. Collica SAS Institute © 2011 ISBN: 9781607648109 Data Quality for Analytics Using SAS

https://www.bentley.edu/files/SAS%20LEARNING%20GUIDE_OTC2013%2528public%2529.pdf

Date added: October 9, 2014 - Views: 1

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Data Mining and Business Analytics - Module A - Contents

• ®Data mining project using SAS Enterprise Miner and SAS ... Sales and Customer Relationship Management, John Wiley & Sons Inc, 2004. ISBN: 9780471470649. ... • Randall S. Collica, CRM Segmentation and Clustering Using SAS Enterprise Miner, SAS ...

http://www.blc.lsbu.ac.uk/intst/ModuleGuides/DataMiningAndBusinessAnalytics.pdf

Date added: August 14, 2013 - Views: 6

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SAS E-MINER : AN OVERVIEW - IASRI - Welcome to IASRI - a ...

SAS Enterprise Miner support the entire data mining process. ... householding, customer retention and attrition, database marketing, market segmentation, risk analysis, ... SAS E-Miner: An Overview 113 Open an existing project.

http://www.iasri.res.in/sscnars/data_mining/2-Eminer_SAS_Notes.pdf

Date added: March 15, 2013 - Views: 4

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Predictive modeling :: Clustering and segmentation Data mining

Predictive modeling :: Clustering and segmentation :: Data mining ... • Rated highest in customer satisfaction in largest independent surveys of users for three consecutive years1 ... Enterprise versions of Data Miner offer:

http://www.statsoft.nl/pdf/statsoft-dataminer-2013.pdf

Date added: July 21, 2013 - Views: 1

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DHL Data Mining Project - Singapore Management University

Customer Segmentation with Clustering Timothy TAN Chee Yong | Aditya Hridaya MISRA| Jeffery JI Jun Yao 3/30/2010 . DHL Data Mining Project ... (SAS Enterprise Miner to JMP) 4) To come up with meaningful and useful patterns for decision making

http://sis.smu.edu.sg/sites/default/files/sis/pdf/is424_2010_dhl_data_mining.pdf

Date added: December 12, 2013 - Views: 1

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BUS 590D (Section 009): Marketing Analytics

... customer segmentation/targeting, product/brand positioning, price, ... Collica, Randall S. (2007), CRM Segmentation and Clustering: Using SAS Enterprise Miner, SAS Publishing. [Recommended, Optional]

http://www4.ncsu.edu/unity/users/s/smoon2/www/MA%20Syllabus%20Spring08.pdf

Date added: October 2, 2012 - Views: 12

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MIS2502.003 Data Analytics Fall 2014

... cutting-edge tools such as MySQL and SAS Enterprise Miner. ... Determining customer behavior based on a profile (decision trees) ... Clustering and Segmentation in SAS Enterprise Miner Assignment 8 Due: Decision Trees

http://community.mis.temple.edu/mis2502003fall2014/files/2014/09/syllabus-mis2502-fall2014-v1-3.pdf

Date added: November 1, 2014 - Views: 1

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Recitation Supplement: Clustering Using SAS EM November 4, 2002

Clustering Using SAS EM November 4, 2002 ... Each row represents a customer and each ... Import the data into SAS, start Enterprise Miner, and create a new project. Maximize the EM window. This will make it easier to view the charts and diagrams

http://people.orie.cornell.edu/~davidr/or474/recitation/nov4.pdf

Date added: December 29, 2012 - Views: 4

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School of Accounting and Finance Department of Computing

To orient students to the purpose and the subject matter of accounting. To provide students with the techniques and tools to understand and interpret

http://www.polyu.edu.hk/feng/05002/2%2005002%20AF%20COMP%20Full%20List%201314%20Green.pdf

Date added: September 24, 2013 - Views: 5

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Satish Garla, Goutam Chakraborty, Oklahoma State University ...

... Goutam Chakraborty, Oklahoma State University ... Cluster Analysis is a popular technique used by businesses and analysts for market segmentation. For segmentation, clustering is used to split customers in a market into meaningful ... clustering technique in SAS Enterprise Miner® [5 ...

http://www.wuss.org/proceedings11/Papers_Garla_S_74913.pdf

Date added: October 31, 2012 - Views: 3

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SELECTING CLASSIFICATION AND CLUSTERING TOOLS FOR ACADEMIC ...

ideal of understanding each individual customer ... Enterprise Miner supports clustering and segmentation of databases, using k-means clustering, self-organizing maps and Kohonen ... 8. “SAS Enterprise Miner: Unearthing the truth –

http://iacis.org/iis/2007/Qui.pdf

Date added: May 26, 2013 - Views: 3

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Best Practices for Managing Predictive Models in a Production ...

developed using SAS® Enterprise Miner™, ... variable transformations, filtering outliers, data replacement, segmentation, clustering, predictive modeling algorithms, ... and users of both systems can add models to the SAS Model Manager. SAS Enterprise Miner users

http://www.mwsug.org/proceedings/2007/saspres/MWSUG-2007-SAS02.pdf

Date added: September 20, 2012 - Views: 5

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SAS® Marketing Automation - Blog | Value Lab

Customer segmentation, profiling and testing ... with SAS Enterprise Miner™, the industry standard for data mining, which is included to ensure that ... SAS® Marketing Automation, SAS Campaign Management, Partner VALUE LAB Created Date:

http://value.viewlab.net/wp-content/uploads/sas_marketing_automationt.pdf

Date added: August 13, 2013 - Views: 2

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THE UNIVERSITY OF HONG KONG DEPARTMENT OF STATISTICS AND ...

This course will use a popular statistical data mining software{SAS Enterprise Miner (EM), EM 6.2 (run in SAS 9.2). This version has been installed in all PCs of the two computer labs. Students of this course can borrow a license of SAS EM 6.2 from the Department (free of charge).

http://user.saas.hku.hk/~plhyu/8017/DMToutline.pdf

Date added: August 27, 2014 - Views: 1

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Data Mining Solutions for the Business Environment

activities like customer segmentation 1. ... clustering, association models and feature extraction Applications for which it can be used: customer ... Modeler and SAS Enterprise Miner. Each data mining tool analyzed has different

http://dbjournal.ro/archive/14/14_3.pdf

Date added: February 26, 2014 - Views: 1

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Analysis of the DWP working age customer base

working age customer base Customer segmentation 17th November 2010 . 2 ... cluster analysis using the data mining application SAS Enterprise Miner. The chosen approach, endorsed both by internal and external ... Clustering via this approach is an unsupervised classification.

https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/225977/wacb_nov2010.pdf

Date added: October 1, 2014 - Views: 1

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4.8 Customer Focused Data Analytics - Materials Management ...

... (e.g. data mining and customer segmentation), operational execution (Campaign Management, ... clustering and predictive modeling. ... A component of SAS Enterprise Miner, SAS Rapid Predictive Modeler automatically guides users ...

http://www.mmd.admin.state.mn.us/DataAnalytics/pdf/CustomerFocusedSAS.pdf

Date added: January 8, 2013 - Views: 10

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Gain competitive advantage with advanced customer analytics

customer view—one enterprise-wide ... SAS® Enterprise Miner SAS Enterprise Guide SAS Grid Manager ... Forecasting losses using econometric models and time series models Customer analysis using clustering algorithms

http://www.de.capgemini.com/resource-file-access/resource/pdf/Gain_competitive_advantage_with_advanced_customer_analytics.pdf

Date added: August 28, 2014 - Views: 1

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SOM Online Course Syllabus Template - COMET AUTH - University ...

... customer segmentation, customer relationship management (CRM), customization, ... (XL miner, SAS Enterprise Miner, Text miner) to develop data mining solutions to ... Clustering , XL Miner & EM Demo 2, “competing on analytics”, P1 Q&A

http://dox.utdallas.edu/syl29966

Date added: May 21, 2014 - Views: 3

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4 – 5 July 2011 (Mon – Tue) 40140971

analytical tools for segmentation: hierarchical clustering, K-means clustering, ... SAS ® DA 4 – 5 9:30 ... customer s validating s manageria FTWAR URSE Enterprise M TE & TI July 2011 (a.m. – 5:30p URSE F 12,650 ($11

http://www.hktrainingonline.com/eng/training/coursedetail/40140971.PDF

Date added: August 29, 2014 - Views: 1

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LIBRARY ALERT

Social Sciences The End of leadership by Barbara Kellerman 303.34 K29e Health Sciences Becoming vegetarian: the complete guide to adopting a healthy vegetarian diet by Vesanto Melina

http://library.sullivan.edu/library_alert/louisville/2012/apr_12.pdf

Date added: August 29, 2014 - Views: 1

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Deutsche Bank: On-line banking for profit Resi Cuypers ...

"SAS Consultant ELC ... Services based on existing customer segmentation model: classification four groups based on a combination of transaction ... Segmentation expert! Statistician/data miner! Database builder/modeler! Internet Banking marketing expert!

http://www.sascommunity.org/seugi/SEUGI2000/cuypers_onlinebanking.pdf

Date added: October 1, 2014 - Views: 1

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SAS® Marketing Automation

that exists throughout SASCustomer Intelligence suite. • Lower total ... Automation can access data in any form from virtually any source. This means that a company’s existing investments in enterprise resource planning and operational USER FACT ... Customer segmentation, profiling ...

http://www.qlx.com/whitepapers/downloads/Marketing_Automation.pdf

Date added: November 1, 2014 - Views: 1

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Insightful Miner Feature List - Binary Semantics

Customer segmentation models with K -Means Clustering • Collapsible tree viewer with interactive dendrogram • Assess models with gain charts, lift charts,

http://www.binarysemantics.com/SoftwareProduct/pdf/splus_brochure/I-Miner-8-Feature-List.pdf

Date added: May 23, 2013 - Views: 1

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Sas Predictive Modelling Using Logistic Regression

•Benefits of using SAS Enterprise Miner ... • Regression (Linear & Logistic, ... _jointWS%20iEMSs%202012_D12_1.pdf International Environmental Modelling and Software ... linear and logistic regression, clustering, association ... Personal Selling Building Customer Relationships And Partnerships

http://www.pdfsdocuments.com/sas-predictive-modelling-using-logistic-regression.pdf

Date added: October 30, 2014 - Views: 1

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Transform Big Data into Bigger Insight with Oracle Exadata ...

segmentation, profiling, etc. ... •Oracle Fin. Services Analytic Applications –Customer Insight, Enterprise Risk Management ... Oracle Data Miner/SQL Developer 4.0 (for Oracle Database 11g and 12c)

http://www.oracle.com/technetwork/database/options/advanced-analytics/oracleadvancedanalyticsoow13-2027233.pdf

Date added: November 15, 2013 - Views: 1

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An analytical CRM system to support Telecom Italia Marketing ...

# Traffic monitoring & forecasting per customer segment # Clustering, ... SAS Base, SAS STAT,– & Enterprise Miner Models development, new variables definition, ... Features of Segmentation Tool 6/6 Customer™s Global Statistics

http://www.sascommunity.org/seugi/SEUGI2003/Pensa_analyticalcrmsystem.pdf

Date added: November 1, 2014 - Views: 1

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Data Preparation for Predictive Analytics

Segmentation (Clustering, …) Copyright © 2013, SAS Institute Inc. ... (t1.Customer_BirthDate,TODAY(),"ACT/ACT") Copyright © 2013, ... Advanced Analytics with Enterprise Guide • SAS Enterprise Miner Tip: Imputing Missing Values. Copyright © 2013, ...

http://www.gasug.org/papers/DataPreparationTechniquesForPredictiveAnalytics.pdf

Date added: June 2, 2014 - Views: 2

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Mobile Customer Clustering Analysis Based on Call Detail Records

Mobile Customer Clustering Analysis Based on Call Detail Records Lin ... SAS Enterprise Miner and IBM Intelligent Miner may be used in the mobile telecommunications industry.

http://www.iima.org/CIIMA/14%20CIIMA%207-4-07%20Lin%2095-99.pdf

Date added: January 29, 2012 - Views: 4

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MIS2502.001 Data Analytics Spring 2013 (CRN 19394) About the ...

experience with current, cutting‐edge tools such as MySQL and SAS Enterprise Miner. Course ... Discover trends in analytical data stores using the data mining techniques of clustering, segmentation, association, and decision trees. ... 8 SAS #3 – Clustering April 26 ...

http://community.mis.temple.edu/mis2502sec1sp2013/files/2013/01/MIS2502-Syllabus-Zhang-Spring-20131.pdf

Date added: November 29, 2013 - Views: 3

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SOM Online Course Syllabus Template

... including (but not limited to) customer segmentation, customer relationship management (CRM), customization, product assortment, ... clustering and classification. In Part III, ... (XL miner and if available SAS Enterprise Miner) to develop data mining solutions to business

http://dox.utdallas.edu/syl16290

Date added: November 1, 2014 - Views: 1

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Implementation of the Fuzzy C-Means Clustering Algorithm in ...

... image segmentation and image clustering [10-12], data mining [13], wireless sensor network ... monitoring and customer contact management. ... in Enterprise Miner is usually in the following order:

http://www.sersc.org/journals/IJDTA/vol6_no6/1.pdf

Date added: February 4, 2014 - Views: 3

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Oracle Advanced Analytics - Oracle | Hardware and Software ...

Customer segmentationCustomer profiling •Market basket ... Statistics and SQL Analytics are included in Oracle Database Standard Edition and Enterprise Edition Statistics . 16 Copyright ... Clustering analysis to discover customer segments based on behavior, demograhics, plans ...

http://www.oracle.com/in/corporate/events/oracle-advanced-analytics-option-1902723-en-in.pdf

Date added: October 25, 2013 - Views: 2

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IBM InfoSphere Streams Version 1.2

IBM InfoSphere Streams: ... to customer segmentation, to churn or intrusion prevention. In most cases, stream mining requires applying models (learned from history) ... InfoSphere Warehouse, R / Rattle, SAS Enterprise Miner, SPSS, and Weka.

http://pic.dhe.ibm.com/infocenter/streams/v1r2/topic/com.ibm.swg.im.infosphere.streams.product.doc/doc/IBMInfoSphereStreams-MiningToolkit.pdf

Date added: May 6, 2013 - Views: 1

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HARTFORD AREA SAS USERS GROUP - HASUG

marketing and customer analytics in the Enterprise Systems Group of the Business ... CRM Segmentation and Clustering for business applications. ... SAS Enterprise Miner, SAS Integration Technologies, messaging queues, ...

http://www.hasug.org/newsletters/flash044.pdf

Date added: October 24, 2012 - Views: 5