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Marketing Mix - 7 Ps of the marketing mix 09

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Marketing Mix - 7 Ps of the marketing mix 09

As service sectors have become more aware of marketing, this marketing mix has been developed to also include: People, Process and Physical Evidence. Even if you think you only sell a product, so the original 4 Ps will suffice, it can be

http://www.clarity-in-communication.com/getattachment/5efd93e3-cdf7-489e-a0b6-9cb5fb19cf2d/7-Ps-of-the-marketing-mix.aspx

Date added: August 20, 2011 - Views: 436

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Marketing and the 7Ps - Chartered Institute of Marketing

marketing mix is a key to success. No one element can be considered in isolation — you cannot, for example, develop a product without considering a price, or how it will reach the customer. This process is called marketing planning. Marketing and the 7Ps:

http://www.cim.co.uk/files/7ps.pdf

Date added: October 9, 2012 - Views: 206

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7P ’S OF MARKETING - Uniterra's new innovation ...

THE “MIX”? • Customizing your offer to your customer by varying the mix elements. • The Marketing Mix is like the artist's palette.

http://rbmsystems.net/cms/wp-content/uploads/2011/06/The-New-Marketing-Mix-Model-FINAL.pdf

Date added: April 21, 2013 - Views: 24

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Customer Services 7Ps of Services - Continuum Learning

marketing mix variables for services marketing : (i) People refer to all people directly or indirectly involved in the consumption of a service, example employees or other consumers, (ii) Physical evidence, that related to the environment in which the service is delivered,

http://www.continuumlearning.com/Customer%20Services_7Ps%20of%20Services.pdf

Date added: August 24, 2011 - Views: 320

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1.2 MARKETING MIX 4-7Ps - International University College, Sofia

1 MARKETING MIX 1 4P, 6C, 7P, 12C Dr. Vesselin Blagoev Marketing Orientation The marketing concept is actually matching the 2 actually matching the

http://www.iuc-edu.eu/group/mba_learning/marketing/2011/12%20Marketing%20Mix.pdf

Date added: October 23, 2012 - Views: 142

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Marketing mix (7P) and performance assessment of western fast ...

that the numerous and ad hoc conceptualizations under-mine the concept of the marketing mix and proposes that Booms and Bitner's (1981) 7Ps mix for services be

http://www.academicjournals.org/article/article1380530941_Lin.pdf

Date added: November 26, 2013 - Views: 8

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7 P’S OF SERVICES MARKETING IN INSURANCE AND BANKING ...

MARKETING MIX OF INSURANCE AND BANKING SECTOR BEST PRACTICES The 7 Ps - price, product, place, promotion, physical presence, provision of service, and processes comprise the modern marketing mix that is particularly relevant in service industry, but is also ...

http://www.jms.nonolympictimes.org/Articles/special4.pdf

Date added: April 5, 2014 - Views: 7

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The 7Ps Classification of the Services Marketing Mix ...

Jordan Journal of Business Administration, Volume 7, No. 1, 2011 - 116 - The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical

http://journals.ju.edu.jo/JJBA/article/viewFile/2220/2150

Date added: January 28, 2012 - Views: 308

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The Role Of Service Marketing Mix And Its Impact On Marketing ...

Keywords: service, service marketing mix (7p), engineering service corporation, marketing audit. I. I. NTRODUCTION henever we talk over the marketing product, four fundamental factors of marketing is mentioned : product, price, distribution and

http://globaljournals.org/GJMBR_Volume11/10-The-Role-Of-Service-Marketing-Mix-And-Its.pdf

Date added: August 22, 2011 - Views: 138

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Extended Marketing Mix 7P's

Extended Marketing Mix 7P's As we already know, the traditional marketing mix comprises of 4Ps of marketing. - Product - What you are selling

http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/1870-extended-marketing-mix-7ps.pdf

Date added: November 28, 2013 - Views: 1

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Worksheet: Creating a Marketing Mix: Applying the 7P’s to ...

7P’s of a Marketing Mix Tier 2 Assessment? Product What is your program? Is it a product or a service or both? How is it different than competitors?

http://www.hhs.gov/ash/oah/oah-initiatives/teen_pregnancy/resources/assets/marketing_mix.pdf

Date added: December 18, 2013 - Views: 1

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MARKETING MIX 4P, 6C, 7P, 8P, 12C

5 Marketing Orientation and Marketing mix How do we match the customer wants with our capabilities With our Marketing mix

http://www.iuc-edu.eu/group/L4/2014%20Marketing/1.2%20MARKETING%20MIX%20%204-8Ps%20WEB.pdf

Date added: March 9, 2014 - Views: 9

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(successful businesses) Marketing Basics - University of Arkansas

determining your marketing strategy: • 4Ps of marketing (7P), • Marketing Mix, • Strategic marketing. 4Ps of Marketing4Ps of Marketing Basic Components of a marketing plan: • Product • Place (and Time) • Price • Promotion Additional 3 marketing areas:

http://www.uark.edu/ua/mngrisk/Marketing/1%20Marketing%20Basics.pdf

Date added: September 24, 2013 - Views: 2

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The Clute Institute International Academic Conference Orlando ...

Are the 7P's of the service marketing mix element generalizable in services business operating in Jordan? 3. Is there a relationship between the services marketing mix elements and services business performance measured by financial and customer measures?

http://cluteinstitute.com/conference-proceedings/2014DWPapers/Article%20154.pdf

Date added: September 30, 2014 - Views: 1

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The 4P + 3P mix: Why a 7P mix today? 6 The Service

• The 4P + 3P mix: Why a 7P mix today? Learning Outcome: 2 5 The Product • Define Product – Service – Not for Profit – 3rd Sector • Use of Marketing Mix as basis of marketing strategy and planning

http://www.keiabroad.org/spain/syllabus/Principles_of_Marketing.pdf

Date added: May 17, 2013 - Views: 31

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“Managing the 7P’s skills of services” Training program

“Managing the 7P’s skills of services” Training program (English Material) Course Length: 12 Hours @ 3 days ... • An expanded marketing mix for services, • Keys to Success in Service Businesses. Customers and service interaction:

http://www.p-training-c.com/download/managing-7p-brief.pdf

Date added: April 14, 2013 - Views: 13

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A Review of Marketing Mix: 4Ps or More?

Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee ... 7P framework should replace McCarthy’s 4Ps framework as the generic marketing mix. Development of marketing mix has received considerable academic and industry attention.

http://ccsenet.org/journal/index.php/ijms/article/viewFile/97/1552?origin=publication_detail

Date added: April 18, 2014 - Views: 1

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The Marketing Mix

The Marketing Mix • The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives • 7P 7Ps – Pi P d P i Pl Price, Product, Promotion, Place, People, Process, Physical Environment

http://www.nccscougar.org/rhunter/Sports_Management/Chapter%203/marketing_mix_ppt.pdf

Date added: May 28, 2013 - Views: 11

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A new higher education marketing mix: the 7Ps for MBA marketing

The 7P business school marketing mix and the variables that constitute each element of the mix are illustrated in Figure 1. The 7P business school marketing mix The names for the seven factors were intuitively developed, based on the

http://www.emeraldinsight.com/doi/pdfplus/10.1108/09513540810875635

Date added: September 30, 2014 - Views: 1

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A BUYER vs. SELLER PERSPECTIVE OF 7P’s IN POST ...

Therefore, the marketing mix has seen an extension and adaptation into the extended marketing mix for services, widely known as the 7P's. Booms ... customers and the executives involved in life insurance marketing process (regarding the impact of 7P’s on

http://internationalseminar.org/XIV_AIS/TS%205%20A/6.%20Ganesh%20Dash.pdf

Date added: April 8, 2014 - Views: 2

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7 Ps of marketing - zzti.edu.cn

The extended marketing mix Manipulating the 7 elements of the marketing mix enables the firm to achieve and sustain a differential advantage Product Price Promotion Place People (staff) Processes Physical evidence. Product Product management New product development

http://depart.zzti.edu.cn/foreign/Files/7_Ps_of_marketing.pdf

Date added: December 18, 2012 - Views: 63

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Marketing Mix in Multilevel Marketing Companies

Marketing Mix in Multilevel Marketing Companies ZITA KOŠNAROVÁ Faculty of Economics and Administration Institute of Business Economics and Management

http://www.wseas.us/e-library/conferences/2012/Zlin/EPRI/EPRI-45.pdf

Date added: December 3, 2012 - Views: 7

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AN EMPIRICAL STUDY ON THE IMPORTANCE OF 'PEOPLE' (OF 7P's) IN ...

AN EMPIRICAL STUDY ON THE IMPORTANCE OF 'PEOPLE' (OF 7P's) IN LIFE INSURANCE MARKETING MIX 23. TESTING OF HYPOTHESES companies and executives of private companies had huge As it can be seen from table-4, there is a huge difference in differences in their perceptions as the significance level

http://www.indianresearchjournals.com/pdf/IJMFSMR/2012/May/3_IJM_MAY12.pdf

Date added: December 24, 2012 - Views: 9

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Analysis of Garuda Indonesia Flight Service Performance ...

Indonesia marketing mix elements, which consists of 7P i.e. product, price, promotion, place, process, physical evidence and people. Then continued by discussion and descriptive analysis of those elements compared with empirical data of Garuda Indonesia performance.

http://www.iosrjournals.org/iosr-jbm/papers/Vol16-issue9/Version-6/C016961425.pdf

Date added: October 31, 2014 - Views: 1

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A Critical Analysis of the Effectiveness Of 7p’s

A Critical Analysis of the Effectiveness Of 7p’s Marketing and Service Marketing Abstract: In general, we define services as deeds, processes or performances.

http://www.ijirs.com/vol2_issue-12/53.pdf

Date added: February 17, 2014 - Views: 3

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Analisa Marketing Mix-7P (Produk, Price, Promotion, Place ...

Analisa Marketing Mix-7P Terhadap Keputusan Pembelian Produk Klinik Kecantikan Teta di Surabaya 217 marketing mix yang terdiri dari 7P (yang meliputi : produk, price, promotion, place, participant,

http://idei.or.id/jurnal/2010%20oktober%20Hendri%20Sukotjo%20dan%20Sumanto%20Radix%20A.pdf

Date added: June 19, 2013 - Views: 85

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A New Educational Marketing Mix: The 6ps for Private School ...

A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran 1Mehrdad Alipour, 2Ali Aghamohammadi, 3Reza Ahmadi and 4Seyyed Hadi Hoseini ... Services marketing mix 7P: One of the steps that schools in the marketing process are recommended by the

http://www.maxwellsci.com/print/rjaset/v4-4314-4319.pdf

Date added: December 23, 2012 - Views: 22

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Marketing Basics 1.ppt [Read-Only] - University of Arkansas

determining your marketing strategy: •4Ps of marketing (7P), •Marketing Mix, •Strategic marketing.Strategic marketing. Strategic Business Planning for Horticultural Producers Horticultural Business Information Network (www.utextension.utk.edu/HBIN) 2

http://www.uark.edu/ua/arwia/arwomeninag/marketingbasics.pdf

Date added: September 22, 2013 - Views: 3

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MARKETING OF PROFESSIONAL EDUCATIONAL SERVICES

III.1 MARKETING MIX ELEMENTS OF EDUCATIONAL SERVICES ... In addition to above mentioned 7P's, following figure shows the other various marketing tools used by the educational institute. It might include lucrative job offer made by the institute,

http://www.sherwoodindia.in/PDF%20ManagementToday%202010/MARKETING%20OF%20PROFESSIONAL%20EDUCATIONAL%20SERVICES.pdf

Date added: May 12, 2012 - Views: 20

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Analisis Marketing Mix di Universitas Ciputra Library Surabaya

In 7P marketing mix variables in University of Ciputra Surabaya Library can also be linked to several indicators of customer satisfaction with the performance of library services in the 3 existing marketing culture within the framework of the theory.

http://journal.unair.ac.id/filerPDF/abstrak_5643136_tpjua.pdf

Date added: December 18, 2013 - Views: 4

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Marketing of Luxury Brands - brandchannel

Marketing of Luxury Brands Submitted by: Ashish Mansharamani, FMS Delhi Samit Khanna, FMS Delhi 1 ... marketing mix and branding strategies, which make it acceptable to pair these two brands. This is something that was not practiced before.

http://www.brandchannel.com/images/papers/297_Luxury_Branding_India.pdf

Date added: November 17, 2011 - Views: 61

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9.IRACST A compartive study on product mix in corporate ho…

Marketing mix for hospitals consists of 7P’s; Product/Service, Price, Place, Promotion, People, Physical Evidence and Process. The objective of marketing mix in the hospital is to put the right service (patient expected/desired) in to the right

http://www.iracst.org/ijcbm/papers/vol2no12013/9vol2no1.pdf

Date added: September 24, 2013 - Views: 1

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PILKADA: POLITICALMARKETINGATAU MARKETING MIX? - Repository Home

in order to reach or win votefrom people, and also describes as 7P Marketing Mix Another. The purpose of this article is to describe and to explain the Political Marketing and 7 P Marketing Mix, which has a close relationship with PILKADA.

http://repository.library.uksw.edu/bitstream/handle/123456789/350/ART_Seto%20Herwandito_Pilkada%20Political%20Marketing%20atau%20Marketing%20Mix_Full%20text.pdf?sequence=2

Date added: January 3, 2014 - Views: 2

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MARKETING STRATEGIES IN LIFE INSURANCE SERVICES

Marketing strategy is the basic approach that the business units will use to achieve its objectives, and it ... There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix.

http://www.indianresearchjournals.com/pdf/IJMFSMR/2012/November/12.pdf

Date added: May 6, 2013 - Views: 37

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THE IMPACT OF SERVICE MARKETING MIX TO IMPROVE PERCEIVED ...

elements of marketing mix (7P’s). In addition, it includes a general overview about customer perceived image and that form a background for a better understanding of service marketing for public transport companies.

http://www.eajournals.org/wp-content/uploads/The-Impact-of-Service-Marketing-Mix-to-Improve-perceived-image-of-Users-of-Public-Urban-Transportation-Buses.pdf

Date added: September 30, 2014 - Views: 1

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Level 5 Diploma

What are the theoretical limitations of the 4P marketing mix and does the extended 7P marketing mix offer any significant additional advantages for community organisations? (20 marks) Question 4

http://abma.uk.com/wp-content/uploads/2013/10/COMD-Level-5-Unit-5.pdf

Date added: October 24, 2013 - Views: 1

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2. Marketing MIX 4P/7P - Najlepsze Zajęcia z ...

2. Marketing MIX – 4P/7P Marketing 4 P Podstawowa koncepcja marketingu firmy. Została ona zaproponowana przez McCarthy'ego i obejmuje: Produkt

http://najlepsze-zajecia.pl/wp-content/uploads/2014/03/2_Marketing_MIX_4P_7P.pdf

Date added: March 31, 2014 - Views: 3

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Master of Business Administration - MBA Semester 4 Service ...

Briefly explain the 7P’s of marketing mix. 5. List are the advantages of Rater model of service quality 6. Describe the various positioning strategies for services . Spring 2012 (February 2012) Master of Business Administration - MBA Semester 4

http://mygiit.com/upload/file/F_G02_MARKETING_MANAGEMENTF.pdf

Date added: December 24, 2012 - Views: 16

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th chapter of the Entrepreneurship book - دانشگاه ...

Marketing mix model 7P’s 7. Physical Evidence: The ability and environment in which the service is delivered – Tangible goods that help to communicate and perform the service

http://gsme.sharif.edu/~alireza_feyz/pdf/studies%20groups/bp/marketingPlanHisrich[ppt].pdf

Date added: August 30, 2011 - Views: 541

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An investigation of the marketing mix factors influencing the ...

The results showed that all 7P’s of the marketing mix factors: product, price, place, promotion, people, process, and physical evidence influenced the purchasing behavior of the owners of large, medium-sized and small hair salons.

http://www.journal.rmutsb.ac.th/th/data_news/file/rmutsb-journal-20140204-pdf-506.pdf

Date added: May 11, 2014 - Views: 1

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STRATEGIC DEVELOPMENT OF TOP BUAH SEGAR : SWOT AND TOWS ...

Nugraha and Aldianto / Journal of Business and Management, Vol.1, No.2, 2012: 101-107 103 The Price Variables of Marketing Mix 7p is also scored above the 3,5 which means that the

http://journal.sbm.itb.ac.id/index.php/jbm/article/download/269/281

Date added: January 10, 2014 - Views: 2

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www.marketingpundit com - Marketing Pundit.com

www.marketingpundit.com 2 Compiled by: Deep Banerjee, Marketingpundit.com (Marketing Mix) Another marketing tool for evaluating product is the Product Life Cycle (PLC).

http://marketingpundit.com/MktgLessons_files/Marketing_Mix.pdf

Date added: April 7, 2014 - Views: 1

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MARKETING MIX APPROACHES: WHERE IS “BRANDING”?

MARKETING MIX APPROACHES: WHERE IS “BRANDING”? Marketing mix has become one of the most favorite topics for analysis by ... Marketing – new sight on the system. 7P Product, Price, Place, Promotion, People, Process, Physical Evidence Booms, B.H., &

http://www.buk.irk.ru/library/sbornik_11/semyonova4.pdf

Date added: May 25, 2013 - Views: 4

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The 7Ps of markeng

The tradional mix is somemes ... market 7P offers are ... will work on home to develop an offer based on 3 of the 7Ps Title: HC marketing blok2 week 3.ppt Author: Charlie Mulholland Created Date: 11/24/2009 6:15:24 PM ...

http://intra.iam.hva.nl/content/0910/propedeuse/marketing//intro-en-materiaal/HC-marketing-blok2-week-3.pdf

Date added: August 3, 2013 - Views: 4

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CHAPTER V CONCLUSION AND SUGGESTION - Binus University

Result of the study explained that 7P Marketing Mix has no positive influence on brand loyalty. Therefore, the suggestion of researchers for the Sriwijaya Air is to

http://library.binus.ac.id/eColls/eThesisdoc/Bab5/bab%205_2013_0089.pdf

Date added: December 17, 2013 - Views: 1

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MARKETING

Strengths/weaknesses - Use the 7P's Marketing Mix for a complete list of attributes you might consider to be your company’s strengths or weaknesses. Consider doing this for your closest competitors. Opportunities/threats - this will largely come from direct

http://www.hubworkspace.com/pdf/downloads/_marketing.pdf

Date added: August 30, 2014 - Views: 1

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Unit Title: Marketing Policy Planning and Unit Code: MKT ...

2. Understand the concept of the marketing mix (particularly the ‘7P’ service marketing mix) and its application nationally and internationally and especially the interrelated and interactive

http://abeuk.com/content/docs/nqfdocs/Syllabuses/BusinessManagement/MarketingPolicyPlanningandCommunication.pdf

Date added: September 11, 2014 - Views: 2

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Design of Productive Services Marketing Mix to Improve Brand ...

Design of Productive Services Marketing Mix to Improve Brand Personality in Tehran's Chain Stores Mohammad Aghaei1, Amir Motalebi2, ... introduced 7P model as the right model for the services organizations that have three extra Ps in addition to the

http://www.textroad.com/Old%20Version/pdf/JBASR/J.%20Basic.%20Appl.%20Sci.%20Res.,%203(7)424-432,%202013.pdf

Date added: October 31, 2014 - Views: 1

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Marketing Mix - UB

marketing mix is the set of marketing tools that the ... The additional Ps (when 4p become 7P etc) have been added because today marketing is far more customer oriented than ever before, and because the service sector of the economy has come to dominate economic

http://avina.lecture.ub.ac.id/files/2012/09/2.2-marketing-mix.pdf

Date added: March 20, 2014 - Views: 1

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The Marketing Mix Strategy in Influence to the Competitive ...

Marketing mix related to the importance and contribution of the elements on the marketing mix that shows how ... This paper will examine the impact of each element of the marketing mix strategy (7P) to the competitive advantage

http://iieom.org/ieom2014/pdfs/176.pdf

Date added: October 31, 2014 - Views: 1