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Effectiveness and scope of employee referrals in the process of ... Importance of insurance to ... Study of Sales Promotion methods in FMCG 13) ...

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Date added: August 12, 2011 - Views: 160

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BAM 102: BUSINESS ECONOMICS

... personal selling and sales promotion . Sales Management – Sales policies ... Retail / FMCG sector, Banking ... Nature –ScopeImportance- Relationship with ...

http://www.bcanet.org/documents/MCC%20Business%20Courses%20Syllabi.doc

Date added: March 8, 2014 - Views: 49

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A STUDY ON SALES PROMOTION IN MAGNANIM SYSTEMS -...

Consumer Sales Promotion. Consumer sales promotions encompass a variety ... of importance and ... of marketing practice beyond their fast-moving consumer goods ...

http://files.spogel.com/abstracts/p-1049--sales_promotion.doc

Date added: April 27, 2012 - Views: 91

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Sales Promotion Strategy: - GujaratMBA.com

... and relatively low cost are known as Fast Moving Consumer Goods ... • Lower scope of investing ... The importance of consumer sales promotion in the ...

http://gujaratmba.com/mba_project/finalreportcp.docx

Date added: February 21, 2015 - Views: 2

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Q - Allama Iqbal Open University

... are important to consider in determining the price of the product or service. Explain with the help of examples from FMCG sector. (20)

http://www.aiou.edu.pk/THREE/5565.doc

Date added: November 29, 2013 - Views: 25

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Elective – I - Andhra University

... Sales promotion ... need and importance, Objectives, Scope and Functions ... Preparation of reports on Marketing environment of different FMCG’s or ...

http://andhrauniversity.edu.in/syllabus/B.Com.%20Final%20Electives%20(Syllabus).doc

Date added: August 2, 2013 - Views: 63

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alagappauniversity.ac.in

... Advertisement and publicity – Sales promotion ... Leadership in hospitals – Meaning – ScopeImportance ... check printing, and document ...

http://alagappauniversity.ac.in/files/documents/files/Syllabi%20books%20-%20MBA%20programmes%20-AY%202013-14%20onwards.doc

Date added: July 10, 2013 - Views: 261

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10 - fabionoia.it

10.2 Sales promotion. ... The airlines have to promote themselves to the trade in the same way as any FMCG ... which respectively have the scope to ...

http://www.fabionoia.it/thesis/Thprom.doc

Date added: May 5, 2013 - Views: 2

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www.chieta.org.za

www.chieta.org.za

http://www.chieta.org.za/business-units/research-and-skills-planning/reference-documents/item/download/773_72c15903a5734682cbd282f887fb0d65.html

Date added: May 19, 2015 - Views: 1

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FMCG: Rural India the growth driver - Weebly

rural marketing is promotion ... the rising sales in the FMCG ... With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance ...

http://bmsproject.weebly.com/uploads/2/4/3/5/2435652/what_is_rural_marketing.docx

Date added: April 5, 2012 - Views: 53

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fensware.sabanciuniv.edu

Scope of the Project. ... giving much more importance to recent observations while still not discarding ... baseline sales without the promotion will have its effects ...

https://fensware.sabanciuniv.edu/ugprojects/showdocument.php?doc=81419f821b095f864f6cc1004ac2e9d1&term=12&course=ens491_492

Date added: May 5, 2013 - Views: 17

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www.ijebf.com

STUDY ON THE GROWTH PROSPECTS OF PRIVATE LABELS TO THAT OF NATIONAL BRANDS IN THE FMCG RETAIL SECTOR IN COIMBATORE. ... but 5% of sales are through organized retailing.

http://www.ijebf.com/IJEBF_Vol.%201,%20No.%202,%20March%202013/STUDY%20ON%20THE%20GROWTH%20PROSPECTS%20OF%20PRIVATE%20LABELS%20TO%20THAT%20OF%20NATIONAL%20BRANDS%20IN%20THE%20FMCG%20RETAIL%20SECTOR%20IN%20COIMBATORE.doc

Date added: May 23, 2013 - Views: 4

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M

M.Phil. (Management) Programme (FULL-TIME) (Under Choice-Based Credit System) REGULATIONS AND SYLLABI (with effect from the academic year 2012-13)

http://alagappauniversity.ac.in/files/documents/files/M.Phil.%20Management%20%282012-15%29.doc

Date added: December 21, 2014 - Views: 12

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Fetch Doc - K.K.Wagh

Introduction to Organizational Behavior: Definition, Importance, Scope, ... Different types of Sales Promotion, ... FMCG, Industrial, & Services.

http://www.kkwagh.org/MBA/mba_images/MBA_syllabus.doc

Date added: August 12, 2011 - Views: 359

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Chapter 1: Defining Marketing for the 21st Century

... your best bet from sales promotion ... What is the importance of timely and relevant information ... What is the scope of business markets in ...

http://bm.gduf.edu.cn/kcpt/scyx/Exercises.doc

Date added: October 30, 2011 - Views: 52

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Download Strategic Management

Strategy is the direction and scope of an organization over the long term. ... Importance of Strategic Management. ... and sales promotion into a coordinated campaign.

http://xa.yimg.com/kq/groups/22424434/1600244946/name/Strategic+Management+Notes1.doc

Date added: September 23, 2011 - Views: 522

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solution.puzl.com

The Fast Moving Consumer Goods ... Sales promotion is done by company by different schemes to the distributor, ... Importance of EDS ...

http://solution.puzl.com/puzl/files/905/25095/50f50932bf332.docx

Date added: November 11, 2013 - Views: 12

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CURRICULUM & REGULATIONS GOVERNING MASTER OF...

... Personal selling and sales promotion, ... Determinants of promotion mix. 2. Advertising: Need, scope and importance of ... Growth strategies for FMCG; ...

http://www.uni-mysore.ac.in/assets/creditsystem/commerce/2Credit-Based-Choice-Course.doc

Date added: September 15, 2011 - Views: 171

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xa.yimg.com

Various sales promotion ... the companies can give the brands in other categories such as FMCG say ... marketing etc methods are of little importance ...

http://xa.yimg.com/kq/groups/24029478/1921403394/name/Question

Date added: July 8, 2013 - Views: 1

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apjor.com

This is to inform you that my Paper titled “Traditional Media vs. Social Media as a Marketing Communications tool in FMCG ... sales promotion, ... promotion mix ...

http://apjor.com/files/1423562192.docx

Date added: February 13, 2015 - Views: 1

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CHAPTER 6

... opportunity to realise economies of scale and scope, ... Recruitment and posting of sales force . Pricing . Sales Promotion . ... the American FMCG (Fast Moving ...

http://vedpuriswar.org/books/GoingGlobal/Chapter%2006_Entering%20global%20markets.doc

Date added: September 24, 2014 - Views: 7

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Managerial Economics - Hi Friends this is arjun

Fast moving consumer goods ... The scope of managerial economics is restricted to microeconomics. ... 77 Managerial Economics 6.10 THE IMPORTANCE OF PRODUCTION ...

http://info2myfriends.blog.com/files/2010/11/Managerial-Economics1.doc

Date added: April 26, 2012 - Views: 149

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EARLY HISTORY - Ning

EARLY HISTORY AND EVOLUTION OVER TIME. ... ADVERTISING AND SALES PROMOTION. ... and gave importance to the perceived health benefits of traditional food.

http://yantrajaal.ning.com/forum/attachment/download?id=906028%3AUploadedFi58%3A10537

Date added: April 18, 2015 - Views: 1

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University of Mysore

... Investment decisions; importance, and its scope, ... Most of the corporate dealing with both FMCG and durables are already ... Sales promotion and ...

http://www.uni-mysore.ac.in/assets/creditsystem/commerce/7Regulation-Syllabus-Governing-M.Com..doc

Date added: September 23, 2011 - Views: 141

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INTRODUCTION: - Essay Zone.com

... should be positioned and how the brand assortment sold by the retailer is related to its image are thus of critical importance. ... Price and Promotion. 4.

http://www.essayzone.com/essay_store/982_4ec62e8026dd5.doc

Date added: August 24, 2014 - Views: 6

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CBCS - COURSE OUTLINE FOR 2005-2006

... Advertising Management and Sales Promotion E 2 1 0 3 BUS E205 Corporate ... Consumer Product Sector and FMCG ... ScopeImportance – Status ...

http://www.unom.ac.in/uploads/admissions/cbcs/2007-2008/bus07.doc

Date added: May 2, 2013 - Views: 114

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Project Report 2 - Knowledge Hub

... but things are particularly difficult in the Fast Moving Consumer Goods ... education on the importance of hand washing ... sales promotion and perhaps ...

http://mirzarafath.com/files/2013/03/A-study-on-marketing-strategies-of-hindustan-uniliver-ltd.doc

Date added: July 10, 2013 - Views: 3

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INTRODUCTION - ManagementParadise.com

... personal selling, and sales promotion. ... Be it an FMCG product or an ... when advertising their services, attach greater importance to service with ...

http://www.managementparadise.com/uploads_blog/205000/204907/0_1903.doc

Date added: October 17, 2011 - Views: 76

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MARKETING RESEARCH EXPLAINED - Ruralnaukri.com

Above given example illustrates the importance of marketing research in ... Sales promotion affects the ... Huge size of the market wherein FMCG itself ...

http://www.ruralnaukri.com/uploads/Marketing_Research.doc

Date added: December 26, 2012 - Views: 82

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Download Syllabus - Rajagiri Centre for Business...

M0105 Advertising and Sales promotion ... - Scope, Relevance and Importance of Communication Historical Perspective of the ... Distribution Models of FMCG ...

http://rcbs.rajagiri.edu/Docs/PGDM-Syllabus-in-Full.doc

Date added: June 15, 2013 - Views: 193

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24108 Marketing Foundations - Bored of Studies

How to study Marketing Foundations? ... Importance of Pricing: ... (FMCG). Sales promotion is used to: ...

http://community.boredofstudies.org/attachments/117/university-technology-sydney/28556d1377498685-high-distinction-marketing-foundations-notes-notes-.doc

Date added: March 21, 2015 - Views: 3

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University Department of Management...

Colgate Palmolive ltd. is one of the largest FMCG Company in India.Colgate ... joint sales promotion of Colgate ... ways. the importance of personal ...

http://www.itworkss.com/download/Study/management%20projects%20upload%20267%20mb/A%20STUDY%20OF%20COLGATE%20PALMOLIVE%20-%202%20www.itworkss.com.docx

Date added: January 8, 2015 - Views: 1

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VERY IMPORTANT INSTRUCTIONS: - University of...

... Meaning, scope, importance and limitations ... FMCG – Consumer durables – Credit cards ... Sales Promotion : ...

http://www.unom.ac.in/uploads/admissions/cbcs/2008-2009/bcomcbcs36updated.doc

Date added: March 8, 2012 - Views: 160

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vskub.ac.in

... process of personal selling, sales promotion and importance of sales promotion, ... growth strategies for FMCG, ... importance, nature and scope, ...

http://vskub.ac.in/docs/syllabus_2013-14/ug/BBM-Syllabus-2013-14.docx

Date added: March 13, 2015 - Views: 2

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Packaging and purchase decisions

... is an important driver of the dynamic competitive environment for fast moving consumer goods ... the scope of their search ... volume in a sales promotion ...

http://leleannec.free.fr/MEMOIRE/Fiches%20de%20lecture/Packaging%20and%20purchase%20d%E9cision/Packaging%20and%20purchase%20decisions.doc

Date added: December 1, 2012 - Views: 15

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INTRODUCTION - Chemical Indusries Education&...

It also focuses on the promotion of the industry’s views and ... Fast Moving Consumer Goods ... Again this shows the importance of the sales function ...

http://www.chieta.org.za/communication-room/from-the-ceo/item/download/783_6e3b0e93d5f46589c19646718a4f216e.html

Date added: April 9, 2015 - Views: 1

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WHAT DO MARKETERS DO - SAGE

It has only been in recent years that these job roles have developed as companies have emphasised the importance ... scope of marketing and sales ... sales promotion ...

http://www.sagepub.com/masterson/career_doc.docx

Date added: August 5, 2013 - Views: 62

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A Study ofUnderstanding the Effect of Association...

This understanding can help current CSD advertising and promotion ... into tangible sales ( as in the case of FMCG ... sales”. The importance of marketing ...

http://www.gcbe.us/2013_CBEC/data/Ravi%20Jayawardena,%20Dilan%20Savio%20Perera.doc

Date added: July 10, 2013 - Views: 53

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CHAPTER 1

1 The scope of the exam syllabus. Your examination syllabus is divided into five main areas. • Marketing and the environment – introduces the subject, ...

http://www.profex.co.uk/main/Secure_assets/ns_student_resources/downloads/Marketing_for_Purchasers/mfp_qsg.doc

Date added: August 5, 2013 - Views: 6

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FORMAT FOR OUTLINE OF PROPOSED RESEARCH WORK

The present research shall identify the importance of each ... Scope of the Study: The ... Physicians are perhaps the most important players in pharmaceutical sales.

http://iicecollege.com/wp-content/uploads/2015/03/Synopsis-Mgmt.-Ruchi.doc

Date added: May 11, 2015 - Views: 1

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The aim of the Lisbon Agenda is to make the EU the...

The advanced insight that the retailers have into launches and promotion ... of retail sales of FMCG ... it admits the importance of buyer power ...

http://www.biicl.org/files/1362_modernisation_of_eu_competition_law_and_art_82_pieter_kuipers.doc

Date added: May 6, 2013 - Views: 1

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Effect of Brand Image on consumer buying behavior:...

The FMCG stand for “Fast Moving Consumer Goods” and it’s ... 6. IMPORTANCE OF BRAND IMAGE. ... endorser, brand Image, Brand Equity, Price Promotion, ...

http://www.tahg.org/research/Shehzad_Junaid_Effect%20of%20Brand%20Image%20on%20Consumer%20Buying_Final%20Project_Junaid_4813_JulY2012.docx

Date added: April 5, 2013 - Views: 28

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4 - Bournemouth City College

4 - Bournemouth City College

http://www.bournemouthcitycollege.co.uk/wp-content/uploads/2014/01/036_4.1.doc

Date added: August 31, 2014 - Views: 19

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MBA PROJECT TITLES - Zeenor

Check out this comprehensive collection of MBA project titles. ... Effectiveness and scope of employee referrals in the process ... Changing trends in FMCG industry ...

http://www.blog.zeenor.com/wp-content/uploads/2010/12/MBA-Project-Titles.doc

Date added: May 2, 2013 - Views: 82

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www.itworkss.com

To analyze the effectiveness of the advertisement and sales promotion policies in influencing buyers purchasing decision. SCOPE OF ... Since it's an FMCG product this ...

http://www.itworkss.com/download/Study/management%20projects%20upload%20267%20mb/%27Parle-G%20www.itworkss.com.doc

Date added: May 13, 2015 - Views: 1

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Download Project Report on Internet as a Marketing...

... the scope of the Internet as a ... Examples of sales promotion ... Delivering Content Value to engage the user’s interest is the critical importance in ...

http://files.spogel.com/fypin-mba/p-0006--Internet_Marketing_Project_Report.doc

Date added: August 1, 2013 - Views: 57

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Chapter – IX - Vedpuriswar

The same argument applies to sales promotion. ... There can be scope to innovate. ... The importance and power of corporate brands has also increased significantly in ...

http://vedpuriswar.org/books/ERM/09_Managing%20Marketing%20Risks.doc

Date added: July 3, 2014 - Views: 33

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History

PepsiCo brands are available in nearly 200 countries and generate sales at the ... promotion and advertising ... the role of facilities is of prime importance in the ...

http://www.123seminarsonly.com/Seminar-Reports/047/8021114-supply-chain-management-of-pepsi-cola-pakistan-.doc

Date added: January 18, 2015 - Views: 10

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CREATIVE WRITING: ENGLISH & ENGLISH

The need and importance of Translation in Journalism. ... Sales promotion. ... Definition, scope and importance. 2.

http://www.ggsipu.nic.in/syllabus/syllbjmc200709.doc

Date added: April 1, 2014 - Views: 32