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INSTITUTE OF MANAGEMENT EDUCATION - PPTMART

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INSTITUTE OF MANAGEMENT EDUCATION - PPTMART

... reduce prices in urban areas and invest heavily in sales promotion, ... (Fast Moving Consumer Goods) ... of Scope Of Rural Marketing For FMCG Company In ...

http://pptmart.com/base/Project/marketting/SCOPE_OF_RURAL_MARKETING_FOR_FMCG_COMPANY.doc

Date added: November 29, 2013 - Views: 31

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Check out this comprehensive collection of MBA project titles

Effectiveness and scope of employee referrals in the process of ... Importance of insurance to ... Study of Sales Promotion methods in FMCG 13) ...

http://www.ibmrd.org/themes/ibmrd/images/pagesimages/file/Project_IBMRD.doc

Date added: August 12, 2011 - Views: 155

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BAM 102: BUSINESS ECONOMICS - Home | BCA - Study Abroad

... personal selling and sales promotion . Sales Management – Sales policies ... Retail / FMCG sector, Banking ... Nature –ScopeImportance- Relationship with ...

http://www.bcanet.org/documents/MCC%20Business%20Courses%20Syllabi.doc

Date added: March 8, 2014 - Views: 36

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A STUDY ON SALES PROMOTION IN MAGNANIM SYSTEMS

Consumer Sales Promotion. Consumer sales promotions encompass a variety ... of importance and ... of marketing practice beyond their fast-moving consumer goods ...

http://files.spogel.com/abstracts/p-1049--sales_promotion.doc

Date added: April 27, 2012 - Views: 84

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Sales Promotion Strategy:

... and relatively low cost are known as Fast Moving Consumer Goods ... • Lower scope of investing ... The importance of consumer sales promotion in the ...

http://gujaratmba.com/mba_project/finalreportcp.docx

Date added: February 21, 2015 - Views: 1

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FMCG: Rural India the growth driver - REQUEST: please ...

rural marketing is promotion ... the rising sales in the FMCG ... With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance ...

http://bmsproject.weebly.com/uploads/2/4/3/5/2435652/what_is_rural_marketing.docx

Date added: April 5, 2012 - Views: 49

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LOVE

ALT-F11 says it's groovie!

http://pptmart.com/base/Project/marketting/COMPARATIVE_ANALYSIS_OF_EMERGING_SUPPLY_CHAIN_TOOLS_FOR_PROMOTING_THE_FMCG_PRODUCTS.doc

Date added: February 28, 2015 - Views: 1

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Discuss the implications for a business organization of ...

• Justify the need and importance of digital marketing. Brief Outlines. Unit 1 Introduction to Marketing. ... Unit 6 Promotion. Unit 7 Competition and Marketing.

http://aiou.edu.pk/FIVE/0561-Marketing%20Theory%20&%20Practice.doc

Date added: August 26, 2014 - Views: 9

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www.elevatorpromotions.com

In order to understand the importance of the various types of promotion ... fmcg products sold on price promotion at ... 00 Sales Promotion Agencies ...

http://www.elevatorpromotions.com/download/1/The%20UK%20Promotion%20Tracker%20Final1.doc

Date added: August 9, 2011 - Views: 9

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INTRODUCTION:

... should be positioned and how the brand assortment sold by the retailer is related to its image are thus of critical importance. ... Price and Promotion. 4.

http://www.essayzone.com/essay_store/982_4ec62e8026dd5.doc

Date added: August 24, 2014 - Views: 2

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alagappauniversity.ac.in

... Advertisement and publicity – Sales promotion ... Leadership in hospitals – Meaning – ScopeImportance ... check printing, and document ...

http://alagappauniversity.ac.in/files/documents/files/Syllabi%20books%20-%20MBA%20programmes%20-AY%202013-14%20onwards.doc

Date added: July 10, 2013 - Views: 241

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www.ijebf.com

... national brand manufacturers will have to compete with the competition within the sales promotion and ... The growing importance of private labels ... SCOPE OF ...

http://www.ijebf.com/IJEBF_Vol.%201,%20No.%202,%20March%202013/STUDY%20ON%20THE%20GROWTH%20PROSPECTS%20OF%20PRIVATE%20LABELS%20TO%20THAT%20OF%20NATIONAL%20BRANDS%20IN%20THE%20FMCG%20RETAIL%20SECTOR%20IN%20COIMBATORE.doc

Date added: May 23, 2013 - Views: 4

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STRATEGIC MANAGEMENT

Strategy is the direction and scope of an organization over the long term. ... Importance of Strategic Management. ... and sales promotion into a coordinated campaign.

http://xa.yimg.com/kq/groups/22424434/1600244946/name/Strategic+Management+Notes1.doc

Date added: September 23, 2011 - Views: 489

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Managerial Economics - Hi Friends this is arjun

Fast moving consumer goods ... The scope of managerial economics is restricted to microeconomics. ... 77 Managerial Economics 6.10 THE IMPORTANCE OF PRODUCTION ...

http://info2myfriends.blog.com/files/2010/11/Managerial-Economics1.doc

Date added: April 26, 2012 - Views: 125

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MARKETING RESEARCH EXPLAINED - Rural Jobs ,Indian Rural ...

Above given example illustrates the importance of marketing research in ... Sales promotion affects the ... Huge size of the market wherein FMCG itself ...

http://www.ruralnaukri.com/uploads/Marketing_Research.doc

Date added: December 26, 2012 - Views: 74

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INTRODUCTION - ManagementParadise.com - Management Study ...

... personal selling, and sales promotion. ... Be it an FMCG product or an ... when advertising their services, attach greater importance to service with ...

http://www.managementparadise.com/uploads_blog/205000/204907/0_1903.doc

Date added: October 17, 2011 - Views: 65

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Elective – I - :: Welcome to Andhra University ...

... Sales promotion ... need and importance, Objectives, Scope and Functions ... Preparation of reports on Marketing environment of different FMCG’s or ...

http://andhrauniversity.edu.in/syllabus/B.Com.%20Final%20Electives%20(Syllabus).doc

Date added: August 2, 2013 - Views: 49

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University Department of Management Science,subcampus Osmanabad

Colgate Palmolive ltd. is one of the largest FMCG Company in India.Colgate ... joint sales promotion of Colgate ... ways. the importance of personal ...

http://www.itworkss.com/download/Study/management%20projects%20upload%20267%20mb/A%20STUDY%20OF%20COLGATE%20PALMOLIVE%20-%202%20www.itworkss.com.docx

Date added: January 8, 2015 - Views: 1

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WHAT DO MARKETERS DO - SAGE - the natural home for authors ...

... what do marketers do? ... (in terms of the speed of their promotion) ... involved two phases in which Phase 1 investigated the scope of marketing and sales ...

http://www.sagepub.com/masterson/career_doc.docx

Date added: August 5, 2013 - Views: 53

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Subject: Strategic Management

scope. of an organisation over the . ... Importance of Strategic Vision: ... Additional sales volume can help to offset high fixed cost.

http://xa.yimg.com/kq/groups/28738722/593655585/name/Strategic_Management_Q-A.doc

Date added: September 24, 2012 - Views: 132

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www.icfaiuniversity.in

“The products made for the common man has led to the success of the fast moving consumer goods company ... The major share of the FMCG segment sales comes from ...

http://www.icfaiuniversity.in/Sigma%20Cases/Jyothy%20Laboratories%20Ltd.doc

Date added: August 24, 2013 - Views: 1

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… Fetch Doc - K.K.Wagh

Introduction to Organizational Behavior: Definition, Importance, Scope, ... Different types of Sales Promotion, ... FMCG, Industrial, & Services.

http://www.kkwagh.org/MBA/mba_images/MBA_syllabus.doc

Date added: August 12, 2011 - Views: 341

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fensware.sabanciuniv.edu

Scope of the Project. ... giving much more importance to recent observations while still not discarding ... baseline sales without the promotion will have its effects ...

https://fensware.sabanciuniv.edu/ugprojects/showdocument.php?doc=81419f821b095f864f6cc1004ac2e9d1&term=12&course=ens491_492

Date added: May 5, 2013 - Views: 14

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Evaluate the importance of planning in modern business. 5. ... Discuss the nature and scope of ... Explain the impact of consumer oriented sales promotion on ...

http://alagappauniversity.ac.in/files/question_paper/M.Com.%20(Marketing)%20(2005%20&%20200...).doc

Date added: May 11, 2014 - Views: 4

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CHAPTER 6

... opportunity to realise economies of scale and scope, ... Recruitment and posting of sales force . Pricing . Sales Promotion . ... the American FMCG (Fast Moving ...

http://vedpuriswar.org/books/GoingGlobal/Chapter%2006_Entering%20global%20markets.doc

Date added: September 24, 2014 - Views: 3

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Introduction - Taleem E Pakistan

They make hour copies of this document ... It has always been of considerable importance to ... Sales force promotion in sales promotion is designed to ...

http://www.taleem-e-pakistan.com/a-i-o-u/mba-internship-report-aiou/mba-marketing-thesis/final-report-packages.doc

Date added: December 10, 2013 - Views: 60

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4 - Bournemouth City College

4 - Bournemouth City College

http://www.bournemouthcitycollege.co.uk/wp-content/uploads/2014/01/036_4.1.doc

Date added: August 31, 2014 - Views: 12

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BUSINESS SERVICES TRAINING

Strengthen client relationships You are to write a report to your Sales Manager explaining the importance ... As the new sales manager for the FMCG ... scope to ...

http://trainingsupport.skills.vic.gov.au/getFile.cfm?loc=M5N%3DC2D%22IF9RG%2EH%3A44%3C%217%249%26Z%248%2E73%3ANN%40D%3BZ%22%3AI5PL%2FK88%3D%2CK81Q1%274P%28ZY0%0AMHH%5E%2AFJK%3E%24%2CL%24%5FD%21P%40D%5E%3CM%5BYCCNQQ74Z%20H%28X5F%40P%2FW1ZJ5D6PG%40G0MX%2F3NI8%2C%0ADN%2C4%2D%40Q%2FS7MF%3B%5E8J%20%3B%28%5E5I%29%2E%23E%3C%3D%27%3ENK6PJG%24HIZ0%23NI0NI%26T%0A

Date added: June 2, 2013 - Views: 4

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Project Report 2 - Knowledge Hub

Almighty Allah. Who has created the universe to discover it, And. A man will get that thing for which they will strive. And. Which is it the favors of Your Lord that ...

http://mirzarafath.files.wordpress.com/2013/03/a-study-on-marketing-strategies-of-hindustan-uniliver-ltd.doc

Date added: February 17, 2014 - Views: 21

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solution.puzl.com

The Fast Moving Consumer Goods ... Sales promotion is done by company by different schemes to the distributor, ... Importance of EDS ...

http://solution.puzl.com/puzl/files/905/25095/50f50932bf332.docx

Date added: November 11, 2013 - Views: 11

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MBA PROJECT TITLES - Zeenor

Check out this comprehensive collection of MBA project titles. ... Effectiveness and scope of employee referrals in the process ... Changing trends in FMCG industry ...

http://www.blog.zeenor.com/wp-content/uploads/2010/12/MBA-Project-Titles.doc

Date added: May 2, 2013 - Views: 74

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Marcomms

Sales promotion. No personal, ... Bastion brand are ones which are of major importance to company. ... In FMCG, if SOV of ...

http://ger23.free.fr/cours/communication/Marketing/Marcomms%20notes.docx

Date added: February 21, 2015 - Views: 1

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CHAPTER 1

1 The scope of the exam syllabus. Your examination syllabus is divided into five main areas. • Marketing and the environment – introduces the subject, ...

http://www.profex.co.uk/main/Secure_assets/ns_student_resources/downloads/Marketing_for_Purchasers/mfp_qsg.doc

Date added: August 5, 2013 - Views: 4

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www.unom.ac.in

... Meaning, scope, importance and limitations ... FMCG – Consumer durables – Credit cards ... Sales Promotion : ...

http://www.unom.ac.in/uploads/admissions/cbcs/2008-2009/bcomcbcs36.doc

Date added: October 23, 2013 - Views: 66

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Download Syllabus - Rajagiri Centre for Business Studies

M0105 Advertising and Sales promotion ... - Scope, Relevance and Importance of Communication Historical Perspective of the ... Distribution Models of FMCG ...

http://rcbs.rajagiri.edu/Docs/PGDM-Syllabus-in-Full.doc

Date added: June 15, 2013 - Views: 175

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24108 Marketing Foundations

UTS. How to study Marketing Foundations? Read the textbook. Go to every lecture and tutorial. Do the Group/ Individual Assignment. use the chapter summaries found at ...

http://community.boredofstudies.org/attachments/125/faculty-business-law/28556d1377498685-high-distinction-marketing-foundations-notes-notes-.doc

Date added: March 1, 2015 - Views: 1

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10

10.2 Sales promotion. ... to the trade in the same way as any FMCG manufacturer ... which accentuate the importance of being a loyal customer in time as members ...

http://www.fabionoia.it/thesis/Thprom.doc

Date added: May 5, 2013 - Views: 2

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Effect of Brand Image on consumer buying behavior: A Case ...

One of the highest contributed industries in an economy is FMCG ... increase sales. Kotler (2000) considers that promotion is a ... give importance to ...

http://www.tahg.org/research/Shehzad_Junaid_Effect%20of%20Brand%20Image%20on%20Consumer%20Buying_Final%20Project_Junaid_4813_JulY2012.docx

Date added: April 5, 2013 - Views: 20

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A Assessment Front Sheet - WLC College India, e-WLCI

... is India's largest fast moving consumer goods Company, ... HUL primarily adopted 2 methods for selling and promotion of ... The scope of expansion is limited in ...

http://www.ewlci.org/file_1.php/193/moddata/assignment/186/23110/Avinash_Sales_Assignment_A.doc

Date added: August 31, 2014 - Views: 1

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History - Latest Seminar Topics & Project Reports for ...

PepsiCo brands are available in nearly 200 countries and generate sales at the ... promotion and advertising ... the role of facilities is of prime importance in the ...

http://www.123seminarsonly.com/Seminar-Reports/047/8021114-supply-chain-management-of-pepsi-cola-pakistan-.doc

Date added: January 18, 2015 - Views: 1

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sscmrlibrary.weebly.com

Fast moving consumer goods marketing. ... Its importance, ... Sales promotion strategies to integrate below the line promotion into the communication mix ...

http://sscmrlibrary.weebly.com/uploads/5/5/9/6/5596410/mms_syllabus_in_details.doc

Date added: January 29, 2013 - Views: 27

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About the courses we offer - Study at the College of Central ...

Sales Promotion Background and ... Sales Promotion role with regard to Fast Moving Consumer Goods, ... The importance of managing critical periods of ...

http://www.central-college.com/acrobat/About%20the%20courses%20we%20offer.doc

Date added: November 27, 2013 - Views: 61

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Chapter – IX - Welcome to Vedpuriswar's Home Page

The same argument applies to sales promotion. ... There can be scope to innovate. ... The importance and power of corporate brands has also increased significantly in ...

http://vedpuriswar.org/books/ERM/09_Managing%20Marketing%20Risks.doc

Date added: July 3, 2014 - Views: 23

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3 - Bournemouth City College

Sales promotion includes tools for ... The importance of different promotional tool varies between ... This does not apply to fast moving consumer goods.

http://www.bournemouthcitycollege.co.uk/wp-content/uploads/2014/01/036_3.4-1.doc

Date added: July 23, 2014 - Views: 6

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The aim of the Lisbon Agenda is to make the EU the world’s ...

The result is an enforcement system shared between the Commission and the national competition authorities, with scope for more cases in the national courts also.

http://www.biicl.org/files/1362_modernisation_of_eu_competition_law_and_art_82_pieter_kuipers.doc

Date added: May 6, 2013 - Views: 1

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A Study ofUnderstanding the Effect of Association of Imagery ...

“Understanding the Effect of association of Imagery in Communication on ... the advertising into tangible sales ( as in the case of FMCG ... Sales Promotion.

http://www.gcbe.us/2013_CBEC/data/Ravi%20Jayawardena,%20Dilan%20Savio%20Perera.doc

Date added: July 10, 2013 - Views: 43

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Content of Course Syllabi - Chinese-forums.com

What evidence does adidas have that suggests the importance and potential success of digital ... Sales Promotion. ... (both in FMCG and industrial ...

http://www.chinese-forums.com/index.php?app=core&module=attach§ion=attach&attach_id=7645

Date added: January 20, 2013 - Views: 180

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University of Mysore

... Investment decisions; importance, and its scope, ... Most of the corporate dealing with both FMCG and durables are already ... Sales promotion and ...

http://www.uni-mysore.ac.in/assets/creditsystem/commerce/7Regulation-Syllabus-Governing-M.Com..doc

Date added: September 23, 2011 - Views: 133

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A PROJECT REPORT ON

internet as a marketing tool. SUBMITTED BY. KARTIK RAICHURA. T.Y.B.M.S. [Semester V] Mithibai College. Vile Parle (w), Mumbai - 400 056. Submitted to. University of ...

http://www.careergyaan.org/downloads/scdl/2-A%20PROJECT%20REPORT%20ON%20internet%20as%20a%20marketing%20tool.doc

Date added: December 1, 2014 - Views: 1