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How to Analyze a Case - University of Mississippi

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How to Analyze a Case - University of Mississippi

The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses. ... How to Analyze a Case ...

Date added: January 27, 2012 - Views: 105

Chapter 1 Case Study Questions –

MBA-510 – Marketing Management and Strategy. Professor Dr. John Doe. Student Name and ID:Joe Smith, 99999. ... Answer: This is where the student will type their answer to the third question in the case study. Chapter 2 Case Study Questions – Disney.

Date added: September 23, 2014 - Views: 1

MGS 8590 Field Study in Entrepreneurship - Home - Department ...

This is a survey course that spans the key areas of business management including marketing, operations, accounting ... The course will also utilize case studies and articles from business journals ... Students are expected to study these readings prior to class using whatever ...

Date added: June 2, 2014 - Views: 17


The automotive case-study project is a cumulative course assignment that provides students with a more hands-on method for learning and applying text concepts.

Date added: May 12, 2013 - Views: 21


Marketing Management Case Study 2. Marketing . Excellence > >Walmart . Walmart, the giant chain of discount stores, is the second largest company in the world, with over $400 billion in revenue and 2.1 million associates (or employees).

Date added: April 18, 2014 - Views: 2


MBA 6100, Marketing Management. Prerequisite: None. Course Objectives: ... A case study course surveying management decisions involved in bringing products to market and in developing an effective marketing strategy.

Date added: December 3, 2013 - Views: 2

Marketing - Beyond Grey Pinstripes

Case study: Quantec Geoscience. Required Reading Best Chapters 4 and 6 (or Blyth Chapter 2; Dubois et al, Chapter 4) ... A web site is available to support the MBA marketing module. This contains copies of all slides, ...

Date added: August 5, 2011 - Views: 567

CASE STUDY OUTLINE - University of Idaho - College of Art and ...

Case studies should generally subscribe to the following organization: Title. A thoughtful title that captures the essence of the case study. Abstract.

Date added: September 23, 2011 - Views: 363

Business Case Analysis

Review the case questions ... much work will need to be done to prepare the case study properly. Long Cycle Process. Two parts: Detailed reading of the case. ... – marketing, finance, operations, human resources, or integrated. The specific problem.

Date added: August 12, 2014 - Views: 1

Pep stores case study - University Of Cape Town

The case study, titled ‘Pep Stores: ... It has evolved during three years of use in our MBA programmes,” said Burgess. The research focuses on the upward mobility of many South African low-income consumers and its effects on Pep Stores marketing strategies. Mlenga Jere, ...

Date added: December 7, 2011 - Views: 98

Case Study 2: B&K Distributors - Wikispaces

Web portal and strategic marketing campaign will increase average order size, from a 3% inflationary rate to a 6% growth rate . ... Case Study 2: B&K Distributors Author: Joann Last modified by: Sekhar Varanasi Created Date: 10/16/2007 9:35:00 PM

Date added: October 28, 2011 - Views: 32

Strategic Marketing - McCombs School of Business

The collective class reputation and the value of the Texas MBA experience hinges on this. ... Lessons Learned from renewable electricity marketing attempts: a case study”. (Optional) Four Steps to Forecast Total Market Demand .

Date added: December 22, 2012 - Views: 23


Individuals who receive zeros from group members will also receive a zero for the case presentation. MBA 606. Date Topic Readings & Cases May 15. Overview of ... Consumer Marketing 6 May 22 Business Marketing & case study. Segmenting & Targeting 7. 8 May 25 Current Event Research Current Events ...

Date added: August 1, 2013 - Views: 11

Marketing Management & Strategy - NUS Business School Alumni

MBA Program BMA5531A Sales Management (2 MC Course Outline ... finance, marketing, and operation, etc., however, those functions rely on sales to bring bread and butter back from the ... 1 Personal participation & Involvement 20 Marks 2 Classroom case study 20 Marks 3 Group work 30 ...

Date added: May 2, 2013 - Views: 27

Social Media Use of Top MBA Programs in the United States:

41% of these top MBA programs describe social media as playing a critical or major role in their MBA marketing efforts. 42% have no written policy governing the use of ... It can be concluded from the findings of this study that the top MBA programs in the US are ... In this case, the winner may ...

Date added: May 3, 2013 - Views: 13

Assignment 1 - Jones International University

MBA 591 builds on financial concepts learned in the core finance course and will examine case studies and business scenarios using an "applied" approach. ... Case-study assignments consist of Harvard Business School case studies that students will read and then answer questions on.

Date added: October 23, 2011 - Views: 147


RESEARCH PROJECT SUPERVISIONS FOR MBA & MM, SEM 2, 2010/2011. No. Name/Matric No. Title Appointed. Supervisor ... Case Study On Engtex Marketing Sdn Bhd. Dr. Edward Wong Sek Khin/ ...

Date added: June 8, 2013 - Views: 19

Title: MKT 4010 International Marketing - Cantoría Hong Kong

This course makes important contributions to the MBA programme learning ... and answers to the discussion questions, for each case study (see the discussion questions in Appendix 2). Actively participate ... Final Exam (two hours): based on a marketing case study issued one week before the ...

Date added: December 22, 2013 - Views: 6

Template for Course outline for MBA core Program

The teaching methodolgy shall include Power Point Presentation with Case Study and International Marketing related news appearing in the Day/Week’s business paper with the impact on ... Template for Course outline for MBA core Program Author: anshu.bais Last modified by: nijay Created Date: 12 ...

Date added: June 22, 2013 - Views: 9

Fisher MBA Elective Course

Marketing research is an organized way of developing and providing information for marketing decisions. ... (Peapod case) marketing research in industrial design (Oxo International case) trade-off research to determine what customers value most ...

Date added: September 9, 2014 - Views: 1

Student Learning Assessment Program

Marketing Plan. MBA 5550. Fall 2009. Marketing Plan. MBA 5550. Spring 2010 . Company Case Study Project. MIS 5105. Fall 2009. Focused Research Paper. MBA 5670. Fall 2009. Focused Research Paper. MBA 5670. Spring 2010. 70% score at 4 or above on the 6 point Business Research Paper Rubric.

Date added: June 14, 2013 - Views: 8


Marketing Management Case Study 1. Marketing . Excellence >>Nike . Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed for athletes by athletes.

Date added: April 8, 2014 - Views: 1


If the necessary data do not exist, we commission a study or series of studies. ... Dec 15; and 2) write-up of the Fuqua Weekend Executive MBA Marketing C case (due 8 PM, Thursday, Jan. 4th). For each assignment, the teams must determine the relevant issues, conduct any necessary analysis, ...

Date added: May 18, 2012 - Views: 17


S Y L L A B U S. Marketing Management: MBA 606 (Please Read it Thoroughly) Instructor: Dr. Annie H. Liu; [email protected] Office & Hours: Hilton #321; Tuesday & Thursday 2:30-4:00

Date added: April 5, 2014 - Views: 5

MBA FINANCE 2010 - Projects Org

mba marketing 2010. quantitative research on measuring satisfaction level of retailers with birla white brand vis-vis other brands. ... campus recruitment program for mba students- a case study of ludhiana b- schools. job analysis.

Date added: January 26, 2014 - Views: 62


Chinese MBA Real Case Study 2 Project management 2 Micro-economics 2 Management of Business Environment 2 International ... 2 Decision-making Simulation 2 Electronic Business 2 Marketing Brand Control 2 Consumer Behavior 2 Marketing Study 2 Human Resource and ...

Date added: September 7, 2013 - Views: 1

Student Learning Assessment Program - Eastern Illinois University

Marketing Plan. MBA 5550. Fall 2010 & Spring 2011 . Focused Research Paper. MBA 5670. Fall 2010. Company Case Study Project. MIS 5105. Spring 2011. Group Research Project. MBA 5000. Fall 2010 70% score at 4 or above on the 6 point Business Research Paper Rubric.

Date added: January 30, 2013 - Views: 40

DEPARTMENT OF MANAGEMENT STUDIES - Sphoorthy Engineering College

ASSIGNMENT TO MBA II YEAR STUDENTS. ... (A Case Study) 2. Management of Technology: ... Being price of the Gold is fluctuating in today’s marketing scenario, what you will suggest for the betterment of sales means different promotional strategies.

Date added: August 7, 2013 - Views: 9


Case Study: The Court of King James II. Resources. References. Chapter 8 Collegiate Sport. ... Types of Sport Management/Marketing Agencies. Critical Event Management Functions. Career Opportunities. Current Issues. ... MBA, PhD, University of Louisville, Lafayette. ISBN-13: 978-0-7637-4958-3 ...

Date added: October 5, 2011 - Views: 9

Bridgette M

Created case study competition and wrote materials for sales training in strategic planning and clinical sales. ... Developed and delivered case-based MBA class on Marketing Communications Strategy. Course covered targeting and positioning strategies, research, media, ...

Date added: October 1, 2013 - Views: 7


FORMAT FOR WRITTEN CASE ANALYSIS . Required Sections Guidelines I. Executive Summary. One to two paragraphs in length. On cover page of the report

Date added: October 9, 2011 - Views: 309

Innovation Summary: The Real-Time Case Study

A new type of case study, ... The discussion became directed at interesting differences between this case class and a marketing class offered to MBA students in their first year. “Marketing was very challenging and you really wanted to be precise in your thinking.

Date added: October 7, 2013 - Views: 7

MBA 6611 - Sorrell College of Business

MBA 6611 Business Strategy ... Apply industry competitive analysis and company situational analysis to a manufacturing or service industry case study scenario to craft a strategic plan that optimizes ... Apply management, marketing, finance, and information strategies to business objectives in ...

Date added: September 24, 2011 - Views: 79

MBA 654 Case - DU Singer Hospital Products Corp

This is a formally defined process according to company policy. Marketing expects inputs at this stage, ... dev. Pkg. System 24 8 8 2 i- study fac. Req. 0 4 16 0 j- cap. ... MBA 654 Case - DU Singer Hospital Products Corp Author: Kwasi Amoako-Gyampah, Bryan School of B & E

Date added: April 14, 2012 - Views: 10

MBA Marketing Module MBA403 (2010-11) - International ...

MBA Marketing Module MBA7003 (2012-13) Assignment 2: 70% MARKETING PLAN RESIT. You must work INDIVIDUALLY to develop an outline marketing plan of 3000 words for a . ... Note that theory without application to the case study and the chosen market will not receive a high mark.

Date added: August 7, 2013 - Views: 4


Instructor: Anthony Patino, Assistant Professor of Marketing. Office: Hilton 266. Phone: (310) 338-5167 office. E-mail ... principles and theories from the various social sciences to the study of factors that influence the ... Male Skin Care Case 50 points. Cases (total of 3 at 100 each) 300 ...

Date added: September 18, 2014 - Views: 1

Curriculum Vitae - Harvard Business School

Master of Business Administration, Marketing and Finance 1993. University of ... International Journal of Research in Marketing) I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to ... a case study of a long-standing loyal service ...

Date added: September 18, 2013 - Views: 32

Strategic Marketing

Marketing Management (MKT600) Anna Zarkada BSc (AUEB), MSc (UMIST), PhD (QUT) Assistant Professor. ... case study and/or essay format 3 hours 75% Total 100% M B A Title: Strategic Marketing Author: CLA Last modified by: Alexia Created Date:

Date added: August 11, 2013 - Views: 9

MKT 382 4 Strategic Marketing MACKIE - McCombs School of Business

The Texas MBA program is designed to develop influential ... such as study questions for case studies, grading sheets for assignments ... William (1988). Market Share is not destiny, Journal of Consumer Marketing (Study.Net) The ‘Myth of Market Share’: Can Focusing Too Much on the ...

Date added: September 15, 2013 - Views: 12

TEIM06 BASIC MARKETING, 3 points - Linköping University

Department of Industrial Marketing. MBA-ProMA. MBA ProMA. TXPR16 Industrial Marketing Product Development ... “The importance of brand in the industrial purchase decision: a case study of the UK tractor market” Journal of Business & Industrial Marketing 22/6, pp.383-393. Kuhn, K. S. L ...

Date added: July 11, 2013 - Views: 4

Individual coursework

MBA 1 Marketing Management. Term: ... Each student will work on a single case study that has been allotted to them. The questions are given at the end of the case study. Dates for individual coursework submissions will be provided by the programme administrator.

Date added: September 10, 2014 - Views: 1

Fisher MBA Elective Course - Max M. Fisher College of Business

April 7 Case Study: Zenith: Marketing Research for HDTV . April 9 Case Study: Relating to Peapod; ... Fisher MBA Elective Course Author: robinson_878 Last modified by: robinson_878 Created Date: 3/26/2008 6:42:00 PM Company: The Ohio State University

Date added: December 1, 2013 - Views: 5


... Events and Public Relations — Competitive Marketing Strategies- Emerging Trends in Marketing. (Case Study is compulsory in all Units) ... MASTER OF BUSINESS ADMINISTRATION ...

Date added: July 10, 2013 - Views: 106

Welcome to the Post Graduate Management Programme

IIMS. INDIAN INSTITUTE OF ADVANCED MANAGEMENT. TRAINING & RESEARCH. With a view to imparting world class education and training in business management to students and working executives in India and abroad on a contact learning format, The IIMS Education Foundation’s research centre, ‘The ...

Date added: May 9, 2014 - Views: 2

Market Research - NUS Business School Alumni

Department of Marketing. BMA5524 Applied Market Research. Lecturer : Practice Assoc Prof Ashok Charan. Session : Semester II ... In addition, students within teams will be required to analyse one case study in detail and present their analysis to the class for discussion. Case Studies ...

Date added: May 15, 2012 - Views: 13

Sponsorship Business Case

The Professional Banking Program courses can earn advanced standing in the MBA Financial Services degree awarded by ... Financial Services Marketing, and Information Technology ... An academic advisor assists in selecting the project topic and developing the business case and steps to ...

Date added: August 24, 2014 - Views: 1

MBA Marketing Module MBA403 (2010-11)

MBA Marketing Module MBA7003 (2011-12) Assignment 2: 70% MARKETING PLAN RESIT. You must work INDIVIDUALLY to develop an outline marketing plan of 3000 words for a . ... that theory without application to the case study and the chosen market will not receive a high mark.

Date added: September 8, 2014 - Views: 2


Gould and Carlson (1998), “Strategic Management Objectives of Small Manufacturers: A Case Study of the Cheese Industry,” Review of Agricultural Economics, 20(2), 612-630. ... Core Marketing (Marketing Management), Georgetown Evening MBA Program (2009)-Ratings (out of 5): Instructor = 4.82; ...

Date added: December 28, 2013 - Views: 6

MBA Program -

With its mission to develop people who create, lead, and transform great organizations, InterAmerican University offers a master's of business administration degree.

Date added: May 7, 2012 - Views: 13

MBA SYLLABUS - TuanvuTM's Blog

MBA (1) Type of Course System: Semester (2) ... Current trends in marketing. NOTE: Case studies will be taken on all relevant issues. Suggested Readings: 1. Kotler, P. (2002). Marketing Management. Prentice Hall of India, New Delhi ... Case Study –30. COURSE CONTENT. Segment I. Nature of ...

Date added: August 1, 2013 - Views: 48