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How to Analyze a Case - University of Mississippi

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How to Analyze a Case - University of Mississippi

The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses.

http://faculty.bus.olemiss.edu/dvorhies/MBA%20Marketing/Handout%20-%20How%20to%20Analyze%20a%20Case.doc

Date added: January 27, 2012 - Views: 112

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Chapter 1 Case Study Questions – - American College of ...

MBA-510 – Marketing Management and Strategy. Professor Dr ... This is where the student will type their answer to the first question in the case study. Question 2:

http://www.onlineacit.com/CaseStudyTemplate.docx

Date added: September 23, 2014 - Views: 1

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MGS 8590 Field Study in Entrepreneurship - Microsoft Internet ...

Reading: DAY 1, Marketing, The Ten Day MBA. Marketing Basics: Seven Steps, The Four Ps. Marketing Case Study: TBD 5 5/16 SELLING AND MARKETING YOUR PRODUCT (Pt. 2)

http://www.cis.gsu.edu/rbaskerville/gpc/2014/Proposals/BUSA7090_Syllabus.doc

Date added: June 2, 2014 - Views: 27

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Strategic Management Case Analysis - East Carolina University

Strategic Management Case ... the material students have accumulated throughout their course of study within a business ... Management: Marketing ...

http://myweb.ecu.edu/mgmt/simerlyr/Firm%20Case%20Analysis%206722.doc

Date added: February 23, 2012 - Views: 215

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SWOT Analysis for Colgate Palmolive CaseStudy

Based on the data in the case study, Colgate-Palmolive introduced 275 new products worldwide and setup ... Case study 10. Philip Kotler. Marketing Management: The ...

http://www.reocities.com/technoprog2000/files/colgate.doc

Date added: September 15, 2011 - Views: 62

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Introduction:

The automotive case-study project is a cumulative course assignment that provides students with a more hands-on method for learning and applying text concepts.

http://www.csub.edu/~ecarter2/CSUB.MKTG.600%20Winter%2007/MBA%20AUTO%20CASE%20DIRECTIONS.doc

Date added: May 12, 2013 - Views: 27

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CASE STUDY OUTLINE - University of Idaho

Case studies should generally subscribe to the following organization: Title. A thoughtful title that captures the essence of the case study. Abstract.

http://www.caa.uidaho.edu/arch571/CASE%20STUDY%20OUTLINE.doc

Date added: September 23, 2011 - Views: 370

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Pep stores case study - University Of Cape Town

A UCT Graduate School of Business case study has been published in a leading strategy textbook that is prescribed in more than 200 business schools in 20 countries.

http://www.gsb.uct.ac.za/PressOffice/Pep%20stores%20case%20study%20-%20Final_1.doc

Date added: December 7, 2011 - Views: 105

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Business Case Analysis

much work will need to be done to prepare the case study properly. Long Cycle Process. ... – marketing, finance, operations, human resources, or integrated.

http://mba6307-hitechmarketing.wiki.usfca.edu/file/view/Business%20Case%20Analysis%20Template%20and%20Directions.doc/112232919/Business%20Case%20Analysis%20Template%20and%20Directions.doc

Date added: August 20, 2014 - Views: 1

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MBA 610 - MARKETING MANAGEMENT

MBA 6100, Marketing Management. Prerequisite: ... A case study course surveying management decisions involved in bringing products to market and in developing an ...

http://iweb.tntech.edu/dweinrauch/MBA6100Fall%202002.doc

Date added: December 3, 2013 - Views: 3

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mba.mits.ac.in

Marketing Management Case Study 2. Marketing . Excellence > >Walmart . Walmart, the giant chain of discount stores, is the second largest company in the world, with ...

http://mba.mits.ac.in/Marketing%20Management%20Case%20Study%202.docx

Date added: April 18, 2014 - Views: 2

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mba.mits.ac.in

Marketing Management Case Study 1. Marketing . Excellence >>Nike . Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on ...

http://mba.mits.ac.in/Marketing%20Management%20Case%20Study%201.docx

Date added: April 8, 2014 - Views: 1

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Social Media Use of Top MBA Programs in the United States:

41% of these top MBA programs describe social media as playing a critical or major role in their MBA marketing ... study that the top MBA ... case, the winner may not ...

http://www.umassd.edu/media/umassdartmouth/cmr/studiesandresearch/TopMBAPrograms.doc

Date added: May 3, 2013 - Views: 15

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www.homeworkmarket.com

MBA Case Study 1. Read carefully the following narrative that describes a hypothetical business scenario and answer the questions at the end based on your analysis of ...

http://www.homeworkmarket.com/sites/default/files/q4/05/10/mba_case_study_1._0.docx

Date added: November 17, 2014 - Views: 1

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Marketing Management & Strategy - NUS Business School Alumni

MBA program offers courses spread across strategy, organization behavior, finance, marketing, and operation, etc., however, ... Classroom case study:

http://bschool.nus.edu.sg/Portals/0/images/mba/docs/ST2%20BMA5531A-Perry.doc

Date added: May 2, 2013 - Views: 33

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COURSE TITLE: - Troy University

Completion of a minimum of 24 GSH in the MBA program ... or service industry case study scenario to craft a strategic ... management, marketing, ...

http://trojan.troy.edu/globalcampus/sites/assets/documents/scheduleofclasses_docs/Atlanta/Graduate%20Syllabi/12T2_MBA-6611-GAWA.doc

Date added: November 27, 2013 - Views: 15

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I

Chinese MBA Real Case Study 2 Project management 2 Micro-economics 2 Management ... Brand Control 2 Consumer Behavior 2 Marketing Study 2 ...

http://www.mba.co.kr/html/forum/schoolPresent/PR20050804120103338.doc

Date added: September 7, 2013 - Views: 1

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Title: MKT 4010 International Marketing - Cantoría Hong Kong

Many students come to an MBA program with a misconception that marketing communication is more ... based on a marketing case study issued one week before the ...

http://mba.hkbu.edu.hk/content/doc/Mkt7040outline2011-2012.doc

Date added: December 22, 2013 - Views: 6

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Sample Outline for Case Study - San Jose State University

Sample Outline for Case Study. Note: Each of these roman numerals and letters represent a segment of your paper, not a paragragh.

http://www.sjsu.edu/faculty/hagemann/SampleOutlineforCaseStudyF%2705.doc

Date added: November 5, 2014 - Views: 3

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Student Learning Assessment Program - Eastern Illinois University

Marketing Plan. MBA 5550. Fall 2010 & Spring 2011 . Focused Research Paper. MBA 5670. Fall 2010. Company Case Study Project. MIS 5105. Spring 2011. Group Research ...

http://www.eiu.edu/~assess/BUS%20mba%2011.doc

Date added: January 30, 2013 - Views: 47

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FORMAT FOR WRITTEN CASE ANALYSIS - Indiana University

FORMAT FOR WRITTEN CASE ANALYSIS . Required Sections Guidelines I. Executive Summary. One to two paragraphs in length. On cover page of the report

http://users.ipfw.edu/todorovz/caseformat.doc

Date added: October 9, 2011 - Views: 326

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S Y L L A B U S - Loyola Marymount University

Individuals who receive zeros from group members will also receive a zero for the case presentation. MBA 606. ... 6 May 22 Business Marketing & case study.

http://cba2.lmu.edu/mbastudents/U06Syllabi/MBAA60606S1.doc

Date added: August 1, 2013 - Views: 15

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Student Learning Assessment Program

MBA 5550. Fall 2009. Marketing Plan. MBA 5550. Spring 2010 . Company Case Study Project. MIS 5105. Fall 2009. Focused Research Paper. MBA 5670. Fall 2009. Focused ...

http://www.eiu.edu/assess/Bus%20MBA%2010a.doc

Date added: June 14, 2013 - Views: 14

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Strategic Marketing - McCombs School of Business

The collective class reputation and the value of the Texas MBA experience hinges on ... Lessons Learned from renewable electricity marketing attempts: a case study”.

http://www.mccombs.utexas.edu/~/media/Files/MSB/Sharepoint/Syllabi/Marketing%20Syllabi/2010-11/Spring2011/MKT%20386%20Adv%20Marketing%20Management%20Mackie%20Houston.docx.ashx

Date added: December 22, 2012 - Views: 26

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Assignment 1 - Jones International University

MBA 591: Corporate Finance. Instructor Guide. Dear Instructor, ... NOTE: There is no case study assignment for Mod 5. The Assignment 4.2 Case Study is due in Module 5.

http://courses.jonesinternational.edu/private/jiu/media/doc/mba591/MBA591_Instructorguide.doc

Date added: October 23, 2011 - Views: 165

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MBA 654 Case - DU Singer Hospital Products Corp

Marketing expects inputs at this stage, ... dev. Pkg. System 24 8 8 2 i- study fac. Req. 0 4 16 0 j- cap. ... MBA 654 Case - DU Singer Hospital Products Corp

http://www.uncg.edu/bae/people/amoako/ISM654/DU_Singer_case.doc

Date added: April 14, 2012 - Views: 14

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RESEARCH PROJECT SUPERVISIONS for MBA & MM, SEM 1, 2010/2011

RESEARCH PROJECT SUPERVISIONS FOR MBA & MM, SEM 2, 2010/2011. ... Credit Control Management: Case Study On Engtex Marketing Sdn Bhd. Dr. Edward Wong Sek Khin/ ...

http://xa.yimg.com/kq/groups/10114558/1465433903/name/RESEARCH%20PROJECT%20SUPERVISIONS%20SEM%202%2020102011.doc

Date added: June 8, 2013 - Views: 21

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MBA 6611 - Troy University

MBA 6611 Business Strategy ... Describe the strategic-management ... analysis to a manufacturing or service industry case study scenario to craft a strategic plan ...

http://business.troy.edu/Downloads/MasterSyllabi/MBA_6611.doc

Date added: September 24, 2011 - Views: 86

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S Y L L A B U S

S Y L L A B U S. Marketing Management: MBA 606 (Please Read it Thoroughly) Instructor: Dr. Annie H. Liu; [email protected] Office & Hours: Hilton #321; Monday ...

http://www.lmu.edu/Assets/Colleges+Schools/CBA/MBA/MBA+Students/mba17.doc

Date added: September 24, 2014 - Views: 1

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Fisher MBA Elective Course

ethnographic research determine how a product/service fits into a customer’s life (Peapod case) marketing research in industrial design (Oxo International case)

http://fisher.osu.edu/supplements/10/8808/Sp-10-847-Robinson.doc

Date added: September 9, 2014 - Views: 2

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DEPARTMENT OF MANAGEMENT STUDIES

ASSIGNMENT TO MBA II YEAR STUDENTS. 28/09/2011. ... (A Case Study) 2. Management of Technology: ... MARKETING COMMUNICATIONS:

http://sphoorthyengg.com/MBAupload/upload/assignment%20to%20mba%20students.doc

Date added: August 7, 2013 - Views: 10

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MBA Marketing Module MBA403 (2010-11) - International ...

MBA Marketing Module MBA7003 (2012-13) Assignment 2: ... Note that theory without application to the case study and the chosen market will not receive a high mark.

http://www.iuc-edu.eu/group/mba_learning/2012%2013%20assignments/resit/2013%20RESIT%20MBA%20MARKETING.doc

Date added: August 7, 2013 - Views: 5

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S Y L L A B U S

MBA 606. Date Topic Readings June 29. Overview of Marketing . Marketing Environment 1. 3 July 1. ... Business Marketing & case study 7 July 13 Segmenting & Targeting .

http://cba2.lmu.edu/mbastudents/U10SYLLABI/606.doc

Date added: April 5, 2014 - Views: 6

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Fisher MBA Elective Course

marketing research methods/processes for analysis of marketing problems (Goldlion case) measurement of quality and customer satisfaction (The Coop case)

http://fisher.osu.edu/supplements/10/8870/au_09_847_robinson.doc

Date added: September 4, 2014 - Views: 1

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S Y L L A B U S

The purpose of this course is to introduce you to business-to-business marketing by identifying the ... are required to present & lead the discussion of 1 case study.

http://www.lmu.edu/Assets/Colleges+Schools/CBA/MBA/MBA+Students/179.doc

Date added: September 24, 2014 - Views: 1

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Strategic Marketing - TEI Pir

Typically, it is called corporate marketing, strategic marketing, or marketing management. ... case study and/or essay format 3 hours 75% Total 100% M B A

http://mba.teipir.gr/files/MKT_600_2013_az.doc

Date added: August 11, 2013 - Views: 16

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MAN 385.33 - Managing and Marketing in the Global Arena ...

I have continuously updated the cases and the only case that I still use ... That study group will also be tasked with ... Note on Low-tech Marketing Math. Case:

http://www.mccombs.utexas.edu/Departments/Management/Courses/~/media/Files/MSB/Sharepoint/Syllabi/Management%20Syllabi/2011-12/Fall2011/MBA/MAN%20385.33%20-%20Managing%20and%20Marketing%20in%20the%20Global%20Arena%20-%20Doggett%20-%2004730.docx.ashx

Date added: February 10, 2012 - Views: 32

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MBA FINANCE 2010

mba marketing 2010. quantitative research on measuring satisfaction level of retailers with birla white brand vis-vis other brands. ... a case study of pcte. 54.

http://projectorg.files.wordpress.com/2012/04/mba-projects-list.doc

Date added: January 26, 2014 - Views: 74

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Date_

... we commission a study or series of ... write up of the Fuqua Weekend Executive MBA Marketing A case (due 8 pm ... by 2 PM Case: Southwestern Conquistador Beer.

http://www.beyondgreypinstripes.org/docs/SyllabusMKT361.doc

Date added: May 18, 2012 - Views: 21

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Innovation Summary: The Real-Time Case Study

In a traditional case study class you are ... The discussion became directed at interesting differences between this case class and a marketing class offered to MBA ...

http://people.umass.edu/theroux/Focus%20Group%20Results.doc

Date added: October 7, 2013 - Views: 9

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Bridgette M - Journal of Consumer Research

Created case study competition and wrote materials for sales training in strategic ... Developed and delivered case-based MBA class on Marketing Communications ...

http://www.ejcr.org/AdHocCVs/Braig.doc

Date added: October 1, 2013 - Views: 7

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MBA Marketing Module MBA403 (2010-11)

MBA Marketing Module MBA7003 (2012-13) ... Note that theory without application to the case study and the chosen market will not receive a high mark.

http://www.iuc-edu.eu/group/mba_learning/2012%2013%20assignments/2013%20MBA%20MARKETING%20CW2.doc

Date added: October 4, 2013 - Views: 2

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Lecturer Notes: - Routledge

Forecasting Demand for part-time university MBA ... case study Illustrates ATR for the example illustrated in the chapter case study. Marketing ... Notes: 1. The two ...

http://cw.routledge.com/textbooks/9780415458160/instructorresources/Lecturer%20Notes.doc

Date added: October 15, 2011 - Views: 147

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www.pelinks4u.org

Current case study presentations in MBA marketing courses. Marketing Education Review, (1)5, 53-59. Cullen, J, Richardson, S. & O’Brien, R. (2004).

http://www.pelinks4u.org/articles/References0409.doc

Date added: August 7, 2013 - Views: 10

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TEIM06 BASIC MARKETING, 3 points - Linköping University

MBA ProMA. TXPR16 Industrial Marketing Product ... “The importance of brand in the industrial purchase decision: a case study of the UK tractor market ...

http://www.iei.liu.se/externt/mba-proma/course-information/txpr16-industrial-marketing-and-pruduct-developmen/filearchive/Handouts/1.134788/IndustrialMarketing-ProMa-Courseplan.doc

Date added: July 11, 2013 - Views: 5

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Writing Case Studies Checklist - Informing Science Institute

Outline case study Create an outline of the case with the principal ... Executive MBA program to ... it were strictly a "finance" or "marketing" or ...

http://informingfaculty.org/Writing%20Case%20Studies%20Checklist.doc

Date added: August 30, 2013 - Views: 44

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MASTER OF BUSINESS ADMINISTRATION - Andhra University

... Events and Public Relations — Competitive Marketing Strategies- Emerging Trends in Marketing. (Case Study is ... MASTER OF BUSINESS ADMINISTRATION ...

http://andhrauniversity.edu.in/syllabus/MBA-FT_PT-Rev-2008-09(w).doc

Date added: July 10, 2013 - Views: 121

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Marketing - Beyond Grey Pinstripes

Case study: Quantec Geoscience. Required Reading Best Chapters 4 and 6 (or Blyth Chapter 2; ... A web site is available to support the MBA marketing module.

http://www.beyondgreypinstripes.org/docs/2009/Marketing.doc

Date added: August 5, 2011 - Views: 585

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More MBA Examples of Good Practice - University of Bradford

More MBA Examples of Good Practice. ... a case study of new engine assembly plant ... market entry and e-commerce marketing strategy development: a case of ePack ...

http://www.bradford.ac.uk/library/media/library/documents/mba_good_practice.docx

Date added: April 1, 2014 - Views: 3