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How to Analyze a Case - University of Mississippi

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How to Analyze a Case - University of Mississippi

The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses.

http://faculty.bus.olemiss.edu/dvorhies/MBA%20Marketing/Handout%20-%20How%20to%20Analyze%20a%20Case.doc

Date added: January 27, 2012 - Views: 115

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Chapter 1 Case Study Questions –

MBA-510 – Marketing Management and Strategy. Professor Dr ... This is where the student will type their answer to the first question in the case study. Question 2:

http://www.onlineacit.com/CaseStudyTemplate.docx

Date added: September 23, 2014 - Views: 2

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Mays MBA Live Case Study Project - College Of Business and ...

Marketing Management (613): Mays MBA Program. Professor Conant – Fall 2005. ... Mays MBA Live Case Study Project Author: Valued Gateway Customer Last modified by:

http://cobe.boisestate.edu/files/2009/06/tx_am_case_presentations.doc

Date added: August 21, 2013 - Views: 1

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Module Guide Template - MBA Anglia Ruskin University

Marketing Design and Innovation . Module Leader: Roger Moore. C/O Linda Lawrence. ... Case study activity Integrating the earlier objectives Roger Moore 9.

http://www.angliamba.samstudents.com/trimester_1_files/BD415024S%20Marketing%20Design%20and%20Innovation%202010-11%20Semester%201c.doc

Date added: October 24, 2012 - Views: 35

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Strategic Management Case Analysis - East Carolina University

Strategic Management Case ... the material students have accumulated throughout their course of study within a business ... Management: Marketing ...

http://myweb.ecu.edu/mgmt/simerlyr/Firm%20Case%20Analysis%206722.doc

Date added: February 23, 2012 - Views: 226

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Introduction: - California State University, Bakersfield

The automotive case-study project is a cumulative course assignment that provides students with a more hands-on method for learning and applying text concepts.

http://www.csub.edu/~ecarter2/CSUB.MKTG.600%20Winter%2007/MBA%20AUTO%20CASE%20DIRECTIONS.doc

Date added: May 12, 2013 - Views: 28

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MGS 8590 Field Study in Entrepreneurship - Home - Department ...

... The Ten Day MBA. Marketing Basics: Seven Steps, The Four Ps. Marketing Case Study: TBD 5 5/16 ... MGS 8590 Field Study in Entrepreneurship Author: Ben Oviatt

http://www.cis.gsu.edu/rbaskerville/gpc/2014/Proposals/BUSA7090_Syllabus.doc

Date added: June 2, 2014 - Views: 32

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mba.mits.ac.in

Marketing Management Case Study 2. Marketing . Excellence > >Walmart . Walmart, the giant chain of discount stores, is the second largest company in the world, with ...

http://mba.mits.ac.in/Marketing%20Management%20Case%20Study%202.docx

Date added: April 18, 2014 - Views: 2

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mba.mits.ac.in

Marketing Management Case Study 1. Marketing . Excellence >>Nike . Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on ...

http://mba.mits.ac.in/Marketing%20Management%20Case%20Study%201.docx

Date added: April 8, 2014 - Views: 1

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Pep stores case study - University Of Cape Town

A UCT Graduate School of Business case study has been published in a leading strategy textbook that is prescribed in more than 200 business schools in 20 countries.

http://www.gsb.uct.ac.za/PressOffice/Pep%20stores%20case%20study%20-%20Final_1.doc

Date added: December 7, 2011 - Views: 106

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CASE STUDY OUTLINE - University of Idaho - College of Art and ...

Case studies should generally subscribe to the following organization: Title. A thoughtful title that captures the essence of the case study. Abstract.

http://www.caa.uidaho.edu/arch571/CASE%20STUDY%20OUTLINE.doc

Date added: September 23, 2011 - Views: 376

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Business Case Analysis - University of San Francisco

much work will need to be done to prepare the case study properly. Long Cycle Process. ... – marketing, finance, operations, human resources, or integrated.

http://mba6307-hitechmarketing.wiki.usfca.edu/file/view/Business%20Case%20Analysis%20Template%20and%20Directions.doc/112232919/Business%20Case%20Analysis%20Template%20and%20Directions.doc

Date added: August 20, 2014 - Views: 2

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COURSE TITLE: - Troy University

Completion of a minimum of 24 GSH in the MBA program ... or service industry case study scenario to craft a strategic ... management, marketing, ...

http://trojan.troy.edu/globalcampus/sites/assets/documents/scheduleofclasses_docs/Atlanta/Graduate%20Syllabi/12T2_MBA-6611-GAWA.doc

Date added: November 27, 2013 - Views: 23

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Marketing Management & Strategy - NUS Business School

MBA program offers courses spread ... 1 Personal participation & Involvement 20 Marks 2 Classroom case study 20 Marks 3 ... management, sales/marketing/venture and ...

http://bschool.nus.edu.sg/Portals/0/images/mba/docs/ST2%20BMA5531A-Perry.doc

Date added: May 2, 2013 - Views: 35

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FORMAT FOR WRITTEN CASE ANALYSIS - Indiana University

FORMAT FOR WRITTEN CASE ANALYSIS . Required Sections Guidelines I. Executive Summary. One to two paragraphs in length. On cover page of the report

http://users.ipfw.edu/todorovz/caseformat.doc

Date added: October 9, 2011 - Views: 339

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Case Study – Measuring Service Quality Using SERVQUAL

Title: Case Study – Measuring Service Quality Using SERVQUAL Author: Jonathan Farrell Last modified by: Jonathan Farrell Created Date: 2/25/2007 1:04:00 AM

http://www.farrell-associates.com.au/BSOM/Papers/SERVQUAL.doc

Date added: October 6, 2011 - Views: 171

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Social Media Use of Top MBA Programs in the United States:

41% of these top MBA programs describe social media as playing a critical or major role in their MBA marketing ... study that the top MBA ... case, the winner may not ...

http://www.umassd.edu/media/umassdartmouth/cmr/studiesandresearch/TopMBAPrograms.doc

Date added: May 3, 2013 - Views: 17

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I

Chinese MBA Real Case Study 2 Project management 2 Micro-economics 2 Management ... Brand Control 2 Consumer Behavior 2 Marketing Study 2 ...

http://www.mba.co.kr/html/forum/schoolPresent/PR20050804120103338.doc

Date added: September 7, 2013 - Views: 12

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Sample Outline for Case Study - San Jose State University ...

Sample Outline for Case Study. Note: Each of these roman numerals and letters represent a segment of your paper, not a paragragh.

http://www.sjsu.edu/faculty/hagemann/SampleOutlineforCaseStudyF%2705.doc

Date added: November 5, 2014 - Views: 9

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Title: MKT 4010 International Marketing - Cantoría Hong Kong

Many students come to an MBA program with a ... write a social media marketing communication plan for a ... based on a marketing case study issued one ...

http://mba.hkbu.edu.hk/content/doc/Mkt7040outline2011-2012.doc

Date added: December 22, 2013 - Views: 6

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S Y L L A B U S - Loyola Marymount University

Marketing Management: MBA ... In Marketing Management we will emphasize the role of marketing and marketing management in ... 6 May 22 Business Marketing & case study.

http://cba2.lmu.edu/mbastudents/U06Syllabi/MBAA60606S1.doc

Date added: August 1, 2013 - Views: 16

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Bridgette M - Journal of Consumer Research

Developed and delivered case-based MBA class on Marketing Communications ... “Olay Daily Facials,” MBA case study and teaching note. Braig, Bridgette M ...

http://www.ejcr.org/AdHocCVs/Braig.doc

Date added: October 1, 2013 - Views: 7

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Strategic Marketing - McCombs School of Business | The ...

The collective class reputation and the value of the Texas MBA experience hinges on ... Lessons Learned from renewable electricity marketing attempts: a case study”.

http://www.mccombs.utexas.edu/~/media/Files/MSB/Sharepoint/Syllabi/Marketing%20Syllabi/2010-11/Spring2011/MKT%20386%20Adv%20Marketing%20Management%20Mackie%20Houston.docx.ashx

Date added: December 22, 2012 - Views: 26

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MBA 654 Case - DU Singer Hospital Products Corp

Marketing expects inputs at this stage, ... dev. Pkg. System 24 8 8 2 i- study fac. Req. 0 4 16 0 j- cap. ... MBA 654 Case - DU Singer Hospital Products Corp

http://www.uncg.edu/bae/people/amoako/ISM654/DU_Singer_case.doc

Date added: April 14, 2012 - Views: 18

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Student Learning Assessment Program - Eastern Illinois ...

Marketing Plan. MBA 5550. Fall 2010 & Spring 2011 . Focused Research Paper. MBA 5670. Fall 2010. Company Case Study Project. MIS 5105. Spring 2011. Group Research ...

http://www.eiu.edu/~assess/BUS%20mba%2011.doc

Date added: January 30, 2013 - Views: 51

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Date_

... we commission a study or series of ... write up of the Fuqua Weekend Executive MBA Marketing A case (due 8 pm ... by 2 PM Case: Southwestern Conquistador Beer.

http://www.beyondgreypinstripes.org/docs/SyllabusMKT361.doc

Date added: May 18, 2012 - Views: 24

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RESEARCH PROJECT SUPERVISIONS for MBA & MM, SEM 1, 2010/2011

RESEARCH PROJECT SUPERVISIONS FOR MBA & MM, SEM 2, 2010/2011. ... Credit Control Management: Case Study On Engtex Marketing Sdn Bhd. Dr. Edward Wong Sek Khin/ ...

http://xa.yimg.com/kq/groups/10114558/1465433903/name/RESEARCH%20PROJECT%20SUPERVISIONS%20SEM%202%2020102011.doc

Date added: June 8, 2013 - Views: 28

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MBA FINANCE 2010

mba marketing 2010. quantitative research on measuring satisfaction level of retailers with birla white brand vis-vis other brands. ... a case study of pcte. 54.

https://projectorg.files.wordpress.com/2012/04/mba-projects-list.doc

Date added: January 29, 2015 - Views: 1

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Syllabus - Loyola Marymount University

After 15 years at LMU, and 20 years of teaching MBA students generally, ... Live Case Study. Marketing Analysis/Plan Due. April 27 Moving Beyond “Small” K7.

http://www.lmu.edu/Assets/Colleges+Schools/CBA/MBA/MBA+Students/133.doc

Date added: January 22, 2015 - Views: 1

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S Y L L A B U S - Loyola Marymount University

S Y L L A B U S. Marketing Management: MBA 606 (Please Read it Thoroughly) Instructor: Dr. Annie H. Liu; [email protected] Office & Hours: Hilton #321; Monday ...

http://www.lmu.edu/Assets/Colleges+Schools/CBA/MBA/MBA+Students/mba17.doc

Date added: September 24, 2014 - Views: 1

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MBA 6611 - Welcome to the Sorrell College of Business at Troy ...

MBA 6611 Business Strategy ... Describe the strategic-management ... analysis to a manufacturing or service industry case study scenario to craft a strategic plan ...

http://business.troy.edu/Downloads/MasterSyllabi/MBA_6611.doc

Date added: September 24, 2011 - Views: 92

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DEPARTMENT OF MANAGEMENT STUDIES - Sphoorthy Engineering College

ASSIGNMENT TO MBA II YEAR STUDENTS. ... (A Case Study) 2. Management of Technology: ... Being price of the Gold is fluctuating in today’s marketing scenario, ...

http://sphoorthyengg.com/MBAupload/upload/assignment%20to%20mba%20students.doc

Date added: August 7, 2013 - Views: 17

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S Y L L A B U S - Loyola Marymount University

Marketing Management: MBA 606 (Please Read it Thoroughly) Instructor: Dr. Annie H. Liu; [email protected] ... Business Marketing & case study 7 July 13 Segmenting ...

http://cba2.lmu.edu/mbastudents/U10SYLLABI/606.doc

Date added: April 5, 2014 - Views: 6

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www.pelinks4u.org

Current case study presentations in MBA marketing courses. Marketing Education Review, (1)5, 53-59. Cullen, J, Richardson, S. & O’Brien, R. (2004).

http://www.pelinks4u.org/articles/References0409.doc

Date added: August 7, 2013 - Views: 10

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More MBA Examples of Good Practice - University of Bradford

More MBA Examples of Good Practice. ... a case study of new engine assembly plant ... market entry and e-commerce marketing strategy development: a case of ePack ...

http://www.brad.ac.uk/library/media/library/documents/mba_good_practice.docx

Date added: March 20, 2014 - Views: 1

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Sample Final Exam – Marketing Management – Semester, Year

Sample Final Exam – Marketing Management – Semester, Year. Name _____ Social Security # _____ Please read all questions carefully.

http://www.utdallas.edu/~eharuvy/marketing_lectures/Sample_Final.doc

Date added: August 31, 2011 - Views: 566

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Strategic Marketing - teipir.gr

Typically, it is called corporate marketing, strategic marketing, or marketing management. ... case study and/or essay format 3 hours 75% Total 100% M B A

http://mba.teipir.gr/files/MKT_600_2013_az.doc

Date added: August 11, 2013 - Views: 19

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MAN 385.33 - Managing and Marketing in the Global Arena ...

DoggettManaging and Marketing in the Global Arena Course ... That study group will also be tasked with spending a weekend ... Note on Low-tech Marketing Math. Case:

http://www.mccombs.utexas.edu/Departments/Management/Courses/~/media/Files/MSB/Sharepoint/Syllabi/Management%20Syllabi/2011-12/Fall2011/MBA/MAN%20385.33%20-%20Managing%20and%20Marketing%20in%20the%20Global%20Arena%20-%20Doggett%20-%2004730.docx.ashx

Date added: February 10, 2012 - Views: 35

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Innovation Summary: The Real-Time Case Study

In a traditional case study class you are ... The discussion became directed at interesting differences between this case class and a marketing class offered to MBA ...

http://people.umass.edu/theroux/Focus%20Group%20Results.doc

Date added: October 7, 2013 - Views: 9

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MBA Marketing Module MBA403 (2010-11)

MBA Marketing Module MBA7003 (2012-13) Assignment 2: ... Note that theory without application to the case study and the chosen market will not receive a high mark.

http://www.iuc-edu.eu/group/mba_learning/2012%2013%20assignments/resit/2013%20RESIT%20MBA%20MARKETING.doc

Date added: August 7, 2013 - Views: 5

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Marketing - Beyond Grey Pinstripes

Case study: Quantec Geoscience. Required Reading Best Chapters 4 and 6 (or Blyth Chapter 2; ... A web site is available to support the MBA marketing module.

http://www.beyondgreypinstripes.org/docs/2009/Marketing.doc

Date added: August 5, 2011 - Views: 594

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Assignment 1 - Jones International University

MBA 591: Corporate Finance. Instructor Guide. Dear Instructor, ... NOTE: There is no case study assignment for Mod 5. The Assignment 4.2 Case Study is due in Module 5.

http://courses.jonesinternational.edu/private/jiu/media/doc/mba591/MBA591_Instructorguide.doc

Date added: October 23, 2011 - Views: 180

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TEIM06 BASIC MARKETING, 3 points - IEI: Linköping University

MBA ProMA. TXPR16 Industrial Marketing Product ... “The importance of brand in the industrial purchase decision: a case study of the UK tractor market ...

http://www.iei.liu.se/externt/mba-proma/course-information/txpr16-industrial-marketing-and-pruduct-developmen/filearchive/Handouts/1.134788/IndustrialMarketing-ProMa-Courseplan.doc

Date added: July 11, 2013 - Views: 7

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Faculty Guide - University of Phoenix

LAW/531 Faculty Guide. Programmatic Overview. The Master of Business Administration (MBA) program prepares students in business, allowing them to develop managerial ...

http://myresource.phoenix.edu/secure/resource/LAW531r7/law531_r7_faculty_guide_MBA.doc

Date added: November 8, 2013 - Views: 25

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Marketing: The Foundation Of Value Creation - WJMurray-Assoc

Outside Case Study Analysis and Team Reports. ... Dr. Sukumar also teaches marketing management in the Executive MBA program at the University of Houston.

http://www.wjmurray-assoc.com/Training/Intrapreneurship_Series.doc

Date added: August 29, 2014 - Views: 1

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MASTER OF BUSINESS ADMINISTRATION - Andhra University

... Events and Public Relations — Competitive Marketing Strategies- Emerging Trends in Marketing. (Case Study is ... MASTER OF BUSINESS ADMINISTRATION ...

http://andhrauniversity.edu.in/syllabus/MBA-FT_PT-Rev-2008-09(w).doc

Date added: July 10, 2013 - Views: 141

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Case Study: Research in motion

Case Study: Research in motion ... earned his MBA at Harvard University and is a fellow of the ... Balsillie provided the financial and marketing skills necessary to ...

https://brainmass.com/file/359163/Ch12_RIMCaseStudy.docx

Date added: September 17, 2014 - Views: 1

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Managerial Accounting - Seattle University - Faculty/Staff ...

Managerial Accounting is ... How can accounting information support a . Marketing. ... of both managerial accounting and your other areas of study by making the ...

http://fac-staff.seattleu.edu/dtinius/web/Syllabus/MBA-504_WQ05.doc

Date added: August 13, 2011 - Views: 459

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MBA Marketing Module MBA403 (2010-11) - International ...

MBA Marketing Module MBA7003 (2012-13) ... Note that theory without application to the case study and the chosen market will not receive a high mark.

http://www.iuc-edu.eu/group/mba_learning/2012%2013%20assignments/2013%20MBA%20MARKETING%20CW2.doc

Date added: October 4, 2013 - Views: 2