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Diseñar programas eficaces de marketing seleccionando las ... la dirección http://marketing-estrategico-ucc ... Cravens, David W, Piercy, Nigel F Marketing ...

http://marketing-estrategico-ucc.wikispaces.com/file/view/SYLLABUS+MARKETING+ESTRATEGICO+PEDM+VIII+Julio+2012+Version+Final.docx

Date added: June 15, 2013 - Views: 2

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Planejamento Estratégico - Artigo

CRAVENS, David W. Strategic Marketing. Homewood: Irwin, 1982. D'AVENI, Richard A. Hipercompetição: estratégias para dominar a dinâmica do mercado.

https://comorgunb.files.wordpress.com/2011/04/planejamento-de-marketing-no-contexto-do-planejamento-empresarial_fauzenijibmattar.doc

Date added: March 3, 2015 - Views: 1

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Planejamento de Marketing

CRAVENS, David W. Strategic Marketing. Homewood: Irwin, 1982. D'AVENI, Richard A. Hipercompetição: estratégias para dominar a dinâmica do mercado.

http://www.mctres.com.br/conteudo/ModelosdeplanejamentodeMKT.doc

Date added: August 21, 2014 - Views: 1

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UNIVERSIDADE DE SÃO PAULO

7.5 CRAVENS, David W., Strategic Marketing, Richard D. Irwin, Inc., quarta edição, 1994. 7.6 GARDNER, David e Howard Thomas, Strategic Marketing and Management, ...

http://prpg.usp.br/dcms/uploads/arquivos/ppg.afea/EAD-5860.doc

Date added: August 23, 2013 - Views: 7

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UNIVERSIDADE DE SÃO PAULO

CRAVENS, David Woo. Strategic Marketing. Illinois: Richard D. Irwin Inc., 1994. CURTIS, D.A. Strategic planning for smaller business. Lexington, Ma: D.C. Health, 1983.

http://prpg.usp.br/dcms/uploads/arquivos/ppg.afea/EAD-5863.doc

Date added: August 9, 2013 - Views: 11

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www.hugodorsey.com

Strategic Marketing, Cravens David,y. Publisher:McGraw-Hill. Copyright: 2008. Published: 04/27/2008. ... Global Marketing: An Interactive Approach by, , and ...

http://www.hugodorsey.com/files/PROGRAMA_PLANEACI_N_ESTRAT_GICA_DGO.doc

Date added: April 21, 2014 - Views: 1

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materiasquetza.wikispaces.com

David W. Cravens & Nigel F. Piercy. Strategic marketing. Edit. McGraw-Hill. Estados Unidos.2009 . Alsem, Karel Jan. Strategic . marketing: an applied perspective.

http://materiasquetza.wikispaces.com/file/view/Formato-Planeacion-Didactica-ComMercaEstrat.doc/541086436/Formato-Planeacion-Didactica-ComMercaEstrat.doc

Date added: April 7, 2015 - Views: 1

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UNIVERSIDAD NACIONAL DEL SANTA

David Meerman Scott. "Las nuevas reglas del marketing". ... David W. Cravens, Nigel F. Piercy. “Marketing estratégico”. Editorial McGraw-Hill. España. 2007.

http://biblioteca.uns.edu.pe/saladocentes/archivoz/curzoz/silabo_marketing_para_ti_v_1.0.doc

Date added: February 26, 2014 - Views: 1

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YAGO MORENO LOPEZ - ProZ.com

Yago Moreno-López. Date and Place of birth: 20/07/1969, Madrid ... Global Marketing, 4th Edition, by Svend Hollensen, to be published by Pearson Educación.

http://cdn.proz.com/profile_resources/589766_r4d6e68ce897f6.doc

Date added: August 7, 2014 - Views: 14

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UNIVERSIDAD EMPRESARIAL SIGLO 21

Marketing, publicidad y provisión de información respecto del destino. Manejo de los estándares de calidad en todos los aspectos del producto y tomar las acciones ...

http://www.repotur.gov.ar/bitstream/handle/123456789/4506/Tesis%20CELINA%20FALU.doc?sequence=1

Date added: December 15, 2014 - Views: 1

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Capitulo I: INTELIGENCIA ARTIFICIAL

Marketing global está dirigido a diferentes mercados por todo el mundo. ... David W. Cravens, Nigel F. Piercy. “Marketing estratégico”. Editorial McGraw-Hill.

http://biblioteca.uns.edu.pe/saladocentes/archivoz/publicacionez/cuaderno_electronico___marketing_para_ti___unidad_ii.doc

Date added: May 28, 2013 - Views: 29

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O USO DA ANDRAGOGIA NA EDUCAÇÃO CORPORATIVA...

CRAVENS, David W., PIERCY, Nigel F. e SHANNON, Shipp H.. ... Marketing: estratégia e valor. São Paulo: Saraiva, 2006. DRUCKER, Peter. Post-capitalist society.

http://www.administradores.com.br/producao-academica/gestao-da-informacao-relatorios-uma-ferramenta-de-apoio-a-decisao/5830/download/

Date added: August 21, 2014 - Views: 1

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Cap - Administradores - O Portal da Administração

Marketing de relacionamento é a utilização de uma ampla gama de abordagens de marketing, vendas, comunicação, serviço e atendimento ao cliente para ...

http://www.administradores.com.br/producao-academica/crm-como-estrategia-de-marketing-na-internet/673/download/

Date added: December 23, 2013 - Views: 11

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web.compranet.gob.mx:8002

... un enfoque estrategico ... gerentes de ventas cravens d. el mÁs reciente la ... del plan de marketing parmerlee, david el mÁs reciente la ...

http://web.compranet.gob.mx:8002/HSM/UNICOM/29012/002/2009/001/bx09001003.doc

Date added: February 10, 2012 - Views: 72

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Tecámac, Estado de México - Compranet®

departamento de recursos materiales. bases para la licitaciÓn pÚblica nacional . no. 29012002-001-06. para la adquisiciÓn de . acervo bibliografico

http://web.compranet.gob.mx:8002/HSM/UNICOM/29012/002/2006/001/ba06001002.doc

Date added: January 29, 2012 - Views: 203

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www.anpad.org.br

Relationship marketing strategies: when buyer and supplier follow different strategies to achieve performance. ... David H Hsu. desenvolvimento empresarial.

http://www.anpad.org.br/raccopy/AEUIXKCEBJ.doc

Date added: December 14, 2014 - Views: 2

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waldohuanca.files.wordpress.com

Planes de Marketing. Planes de Recursos Humanos. Los planes tácticos son las políticas de cada sector. ... David W. Cravens George A. Steiner . Derek F. Abell .

https://waldohuanca.files.wordpress.com/2009/08/administracion-general-4.doc

Date added: February 9, 2015 - Views: 1

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TOMA DE DECISIONES - Ambientes Virtuales en...

David W. Cravens George A. Steiner ... marketing y servicio son probablemente barreras fundamentales a la hora de entrar en el sector de la industria informática. ...

http://www.aves.edu.co/documentos/1198/PLANEACION.doc

Date added: February 28, 2015 - Views: 1